Applebee’s aims to open 7 outlets every year across region till 2017
Casual dining restaurant chain Applebee’s to expand in the Middle East over the next three years by opening an average of seven new outlets every year till 2017 and creating over 600 jobs, said a press statement.
It has 34 outlets across Saudi Arabia, Kuwait, Qatar, Egypt, Jordan and UAE.
Gary Moore, Regional Vice President & General Manager, Middle East and North Africa, said: “With the increasing appetite for out-of-home dining and growing discretionary wealth in the Middle East, there is plenty of room for restaurant brands to expand their business. Dining out is becoming a favourite activity for many UAE residents, who spend an average of Dh841 on restaurant meals per month, the highest in the Middle East market. Consumers in Qatar are the second-biggest diners, spending about Dh774, followed by Kuwait (Dh719) and Lebanon (Dh385)”.
The restaurant group has recorded 10 per cent growth over the last three years on the back of rising momentum in the region.
“Moore said: “The region is still behind whenever you compare it to a market like the United States, which is close to saturation point. In the US, approximately 50 cents of every dollar spent on food is spent in a restaurant. I don’t believe we are at that level yet. As the restaurant business continues to boom in the region, Applebee’s sees more opportunities and growth here.
“We place a great amount of emphasis on the associations we develop in neighbourhoods. With that in mind, we plan to establish a strong presence within communities with the new openings, while our outlets in the malls will continue to showcase what our brand can do.”
In addition to the expansion, Applebee’s recently embarked on a re-branding exercise across all outlets in the region.
Originally published on https://www.zawya.co
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