EXPANDING Blackburn halal food manufacturer KQF has agreed a series of new deals providing a strong foothold in Europe.
It has just sealed an agreement to sell it products through one of France’s largest hypermarket chains Leclerc, which operates more than 500 stores in France and a further 114 elsewhere in Europe.
This follows similar deals with Alphaprim, which has 11 stores in the Paris suburbs, and distFresh, an independent halal distributor serving 20 key outlets in and around the French capital.
The main export to Europe is the Khan Exotique range of halal burgers, kebabs and sausages, all made to authentic recipes from India and South Africa.
Mr Vali said: “Leclerc is a very important player in the market.It’s also an excellent strategic partner because it has a high profile and is expanding fast.
“The listing of our products with such a significant retailer gives us an excellent means of introducing our halal certified convenience foods to a new group of European customers.
“France has the largest Muslim population in Europe — a little under five million — so we developed a new product range, Khan Exotique, as our way of reaching out to that market. European consumers seem to be responding very well.
“Across Europe, Muslims are increasingly looking for high quality halal foods that are convenient but also of a reliable provenance.
“This is particularly true of a new generation of young, well informed consumers who — in the wake of the horse meat scandal and similar problems — want more proof of manufacturers’ halal claims.”
Originally published on www.thisislancashire.co.uk