Excellence, Innovation and Sustainability Take Centre Stage at MIHAS Awards 2025

KUALA LUMPUR, 20 SEPTEMBER 2025 – The Malaysia International Halal Showcase (MIHAS) Awards 2025 has concluded, celebrating excellence, innovation, and sustainability. The event honored 14 trailblazing winners from across Malaysia’s halal industry.

The 12th annual MIHAS Awards were held on September 20, 2025, at the Malaysia International Trade and Exhibition Centre (MITEC), in conjunction with MIHAS 2025, which took place from September 17 to 20, 2025. Organized by the Malaysia External Trade Development Corporation (MATRADE), the awards recognize businesses that are driving the global halal economy through innovation, strong export performance, and a commitment to ESG (Environmental, Social, and Governance) principles.

According to MATRADE Chairman YB Dato’ Seri Reezal Merican Naina Merican, “The MIHAS Awards underscore Malaysia’s commitment to positioning the Halal Malaysia brand on the global stage”. He added that the awards celebrate visionary enterprises and help advance the national agenda of innovation, sustainability, and inclusive growth.

MATRADE Chief Executive Officer YBhg. Dato’ Sri Mohd Mustafa Abdul Aziz stated that the awards “shine a spotlight on companies representing the very best of Malaysian entrepreneurship”. He emphasized that success in the halal industry is about “competitiveness, innovation, and long-term sustainability,” and that the awards inspire more businesses to expand into global markets.

Award Categories

The awards featured two main categories:

    MIHAS Products and Services Excellence Award: This category honors strong export performance, product/service quality, digitalization, brand strength, and Corporate Social Responsibility (CSR) impact.

    Emerging Star Award: This new award, introduced in 2025, highlights promising newcomers with strong export potential and transformative impact in the halal industry.

MIHAS Products and Services Innovation & Sustainability Award: This category recognizes businesses that innovatively embed ESG values and the UN Sustainable Development Goals into their operations.

2025 MIHAS Award Winners

Excellence Awards

    Products Excellence Award:

    MAMEE Double Decker (M) Sdn Bhd

Zhafou Global Sdn Bhd

Aafiyat Marketing Sdn Bhd

Services Excellence Award:

    STG Shipping (M) Sdn Bhd

Serunai Commerce Sdn Bhd

Emerging Star Award:

    Product: Industri Makanan Jati Sdn Bhd

Service: Adabi Consumer Industries Sdn Bhd

Service: GFB Food Sdn Bhd

Innovation & Sustainability Awards

    Products Innovation & Sustainability Award:

    ADA Biotech Sdn Bhd

Culvita

Poweroot Manufacturing Sdn Bhd

Wonderliv Sdn Bhd/Food Art

Services Innovation & Sustainability Award:

    Pos Malaysia Berhad

Nestlé Products Sdn Bhd

About the MIHAS Awards

The MIHAS Awards enhance the visibility and credibility of winners on the global stage, providing access to strategic trade networks. This recognition strengthens brand reputation, confirms a commitment to ESG and sustainability, and drives continuous growth and innovation in the halal industry.

An independent panel of experts from the industry and government agencies selected the winners. Entries were evaluated based on strict criteria, including quality, innovation, sustainability, export growth, market expansion, and halal compliance.

The awards reinforce Malaysia’s commitment to positioning the halal economy as a key driver of inclusive economic growth and global trade leadership. Past winners have included industry leaders such as Adabi for halal-certified pet food and AFM Fulfillment for e-commerce solutions, showcasing the diversity and competitiveness of Malaysia’s halal sector.

About Malaysia International Halal Showcase (MIHAS) 2025

Since its inception in 2004, MIHAS has become a crucial event for both local and international businesses in the halal trade, contributing significantly to the expansion of the global halal economy. In 2024, MIHAS achieved a new benchmark with sales of RM4.3 billion, highlighting its role as a premier global trade platform for the halal industry.

MIHAS is a dynamic marketplace that goes beyond halal food, encompassing sectors such as pharmaceuticals, medical devices, finance, modest fashion, personal care and cosmetics, and Muslim-friendly tourism. The 21st edition of MIHAS, themed “Pinnacle of Halal Excellence,” will focus on fostering innovation and sustainable initiatives.

MIHAS also has a global reach, with robust international support and enthusiastic participation from countries worldwide, including trade commissions, government agencies, and industry players.