Halal Guys is suing its rival food cart business, which uses the name Halal Guys of New York. The knockoff carts are trying to cash in on the reputation of Halal Guys, the suit says.
Oh, halal no!
The Halal Guys — immigrants who turned their single Midtown food cart into a burgeoning international chain of eateries — claim a knockoff food cart business is trying to cash in on their hard work and delectable street cred.
“The goodwill and reputation of the Halal Guys is at stake,” they say in their suit against the counterfeit carts, which use the name Halal Guys of New York.
In papers filed in Manhattan Federal Court, the Halal Guys said they first found out about the faux carts last year — because one was doing business on the same block as one of their carts at 53rd St. and Sixth Ave.
The suit seeks a court order forcing the rival to change its name and stop using the logo — and to pay unspecified money damages.
The man listed in the suit as the principal of Halal Guys of New York, Moustafa Elnagar, could not be reached for comment.
Originally published on http://www.nydailynews.com