Europe is hosting the first-ever international conference on halal tourism. The Halal Tourism Conference is being held at the Granada Conference and Exhibition Centre, Andalucia, Spain 22 – 23 September 2014.
The event aims to equip delegates with market intelligence, industry forecasts and trends to understand how to market to the lucrative Muslim consumer.
According to the latest figures, the halal tourism sector was worth US$140 billion in 2013 representing around 13 per cent of global travel expenditures. This figure is expected to reach US$192 billion by 2020.
Organiser Tasneem Mahmood (pictured), Creative Minds Media, said the conference hopes to have attendance and representation from every region of the world.
She said: “This is a groundbreaking event for halal tourism. It is the first time a global event is looking at halal tourism in detail. For Asian countries it presents a real opportunity to attract visitors.
“Every country and business needs to look at Halal tourism because it is growing so rapidly and Muslim consumers are increasing their spend on leisure holidays.
The two day event hopes to attract tourism boards, tour agencies, tour operators, restaurants, media, hotels, airlines and travel sector suppliers.
The event will also feature seminars from industry experts, workshops, networking sessions and an exhibition.
A series of workshops will provide information on what the industry needs to do to make a destination attractive to the Muslim market by understanding its needs and expectations.
Guest speakers at the event include tourism ministers, halal institutions, marketing experts and academics.
The conference will be followed by a two day tour of the region of Andalucia to provide businesses with a live case study of a region that is becoming more Muslim-friendly.
Originally Published on http://www.impactpub.com.au