The first Halal Tourism Conference (HTC) will be held on September 22-23 in Granada, Spain which was once governed by Muslims for more than 700 years. At the event, hospitality and travel professionals will examine how to attract Muslim tourists in a better way, especially those of the high-income societies. Here is the lowdown on Halal tourism.
What is Halal Tourism?
The phrase was referred to the specific traveling habits and expectations of Muslim tourists. Essentially Muslim clients are looking for services in accordance with their religious principles, such as restaurants serving Halal meat and hotels with dedicated prayer areas.
Who are Halal tourists?
Potentially, anyone of Muslim faith. In terms of nationality, demand for this type of tourism comes primarily from Indonesia, Malaysia, Pakistan, India, Saudi Arabia and the United Arab Emirates: North African travelers also represent a considerable clientele.
What expectations are specific to them?
Notwithstanding the diversity of the global Muslim population, there are certain amenities and services that Muslim tourists everywhere are likely to expect. Generally, Halal tourists may seek out restaurants that serve Halal meat and do not serve alcohol and pork. They might also expect to find dedicated prayer rooms at their hotels, or at least be provided with a prayer rug for use in their room.
The Halal tourism industry also provides flights where no alcohol or pork products are served, prayer timings are announced, and religious programs are broadcast as part of entertainment offered on board. More advanced Muslims might also look for separate swimming pools or beaches for men and women. Finally, they may also tend to be interested in activities and excursions on the theme of Islamic religion and culture.
What are the top destinations?
According to the HTC’s Muslim Travel Index Europe, Muslim travelers most often listed France as their destination of choice, about 30% of them, on the Earth. England and Italy tied close behind in second, being about 28 per cent, followed by Germany and Turkey in third, being 26 per cent. Naturally, however, there is a higher availability of services catering to Halal travelers in countries where the religion is prevalent, such as Turkey, Dubai and Qatar.
Are there tour operators specializing in Halal tourism?
Travel agencies catering to Muslim clients have proliferated on the web in recent years. There’s Halal Booking, Muslim Tripper, Halal Trip and Sun Sea & Halal, just to name a few. All of these companies have one thing in common: they sell vacations guaranteed to be in sync with Islamic religious principles.
How big is the industry?
Last year, the global Halal tourism market was worth an estimated US$140 billion, according to HTC organisers. This represents around 13 per cent of total tourist spending worldwide. By 2020, revenues from the halal sector are expected to reach US$192 billion.