You are a Halal business and you want to get more customers. Of course, there are so many ways to do so. But, one of the easiest ones is to get social proof to attract customers from your target markets.
Perhaps, you are a B2B company looking for customers locally and globally. Maybe, you are operating a Halal e-Commerce store or marketplace looking to attract B2B and B2C customers. Or, you are an Islamic fintech that is looking for a large userbase to be successful in their domain.
Social proof can help you improve your bottom line no matter what phase of business you are in.
What Is Social Proof?
When people are uncertain, they look to others for behavioral guidance. This is called social proof. According to Wikipedia, social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. It influences your decisions every day, whether you know it or not.
Effectively using social proof can lead to up to 400% improvement in conversion. And, of course, all of us need that conversion badly.
Now the question is how to collect and use social proof to help grow your Halal business?
Surprisingly, negative reviews also help improve conversion rates. Why? Because they help set customer expectations.
How Can Halal Businesses Use Social Proof To Get Customers?
Have you ever stopped to check out a restaurant because it had a large line of people out front? That wasn’t by chance.
It’s common for restaurants to limit the size of their reception area. This forces people to wait outside, and the line signals to people walking past that the restaurant is so good it’s worth waiting for.
But for Halal businesses, social proof looks a bit different. Instead of people lining up outside your storefront, you’re going to need to create social proof that resonates with your target customers — they’ll be looking for different clues to signal whether doing business with your company is “normal” or “acceptable” behavior.
In marketing, social proof covers a similar idea – when people shop, they look for reviews, recommendations, and ways that others have used a product before making their decision. … Social proof in marketing takes the form of reviews from existing customers, media coverage, and more.
Social Proof For Islamic Fintechs
Depending on the type of Islamic fintech service you’re offering, you’ll either be selling to an individual or to a business. The strategy remains the same, but the channels will vary slightly.
The most effective way to generate social proof for fintech products is through positive reviews from trusted sources. For consumer-oriented fintech businesses like Fair that will be through influential bloggers and YouTubers speaking highly of your product. For B2B fintechs, it will be through positive ratings on review sites. Proudly display these testimonials on your site.
Social Proof for B2B Halal Businesses
People love to compare themselves to others, and this is especially true when it comes to the customers of B2B Halal businesses. If your competitor is able to get a contract with a company that you’ve been nurturing for months, you’d be upset and want to know how they did it.
Therefore, B2B social proof is most effective when you display the logos of companies you do business with. This signals to people checking out your website that other businesses trust you to deliver on your offer. The more noteworthy or respected the client logos on your site, the stronger the influence will be.
Halal businesses like ISA Halal and INEXTO use the same principle to improve their odds of attracting more customers.
Social Proof for Halal E-Commerce Brands
Halal e-commerce brands typically sell directly to an individual through ads, but because anyone can purchase an ad, you’re going to need to signal trust in other ways. The most common way we see Halal e-commerce brands building social proof is by nurturing an organic social media following on Instagram or Facebook.
This signals to new customers that you’ve gotten the seal of approval from others like them. Having an audience also allows you to showcase user-generated content from your existing customers.
How To Collect Social Proof?
There are five avenues Halal businesses of all types can use to collect social proof:
- PR campaigns and media mentions
- Product/service reviews
- Social media
What Should You Do To Get Social Proof As A Halal Brand?
As a Halal business that wants to get more customers, you may want to do the following.
- Clearly define who your target customers are
- Identify the websites and influencers your target customers visit to get social proof
- Use the right mix of social proof collection methods to influence the buying decisions of your target customers
The Halal Times has helped Halal brands of all sizes get social proof by providing the visibility you need to get more customers.
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