Sand, sun, and sea are the first things that come to mind when thinking about tourism attractions. As a result of these coalitions, the global tourism business is expanding at a swift pace, and Halal tourism is one of the fastest-growing segments of this industry.
Businesses catering to Muslim tourists design their wares and services to fit the religion’s moral guidelines, known as the tenets of Halal. That’s why the tourism business should be very interested in Muslim visitors.
In the travel industry, there is an alternative form of tourism called Halal tourism, which is tailored to Islamic requirements. Hotels in these areas don’t sell alcohol and often have gender-separate facilities like pools and spas.
So, let’s discuss how to advertise to Muslim tourists.
Marketing of Halal Tourism
Thailand, the United Kingdom, and Singapore are just a few examples of nations that didn’t traditionally have a large Islamic population. They jumped into the market and began providing substantial Islamic tourism products and services. Aside from growing competition, the problem of Halal certification and standards is a significant obstacle to the development of Halal tourism.
In the Islamic tourist industry, the target traveler group is more concerned with the Halal issue and requires such services as a matter of course.
Typically, the following components make up a successful tourism marketing strategy:
Product Evolution: The process of making innovative Islamic travel goods and services that provide visitors with enhanced experiences.
Branding: The process of giving a specific identity and brand to Halal tourism products, services, or locations (such as a Muslim-friendly city or a beach with separate areas for men and women) in the minds of tourists.
Branding’s end goal is to build a sizable and distinct identity in the marketplace that can draw in new customers and keep the old ones coming back.
Pricing: To determine the best price for a good or service, marketers take into account a wide range of factors, such as overall marketing goals, customer needs, product features, rivals’ pricing, market and economic trends, and more.
Positioning: A key component of Islamic tourism marketing is “positioning,” the process of elevating a destination’s profile in the minds of potential visitors by differentiating it from similar offerings.
Marketing: Advertising and public relations aimed at boosting interest in Islamic travel destinations, attractions, and services.
Strategies to Advertise Halal Tourism
Here are two main strategies that will help you market Halal tourism to Muslim tourists:
1. Make Real-Time Decisions
Keep your clients up-to-date on flight prices, travel restrictions, and more. Moreover, connecting your Halal travel display advertisements to a real-time data feed.
Using real-time data, you may decide exactly what you want to show in your Halal tourism ads. With this approach, your campaign may easily adjust to accommodate changing regulations or fashions.
2. Video: The Ultimate “Wow” Factor
As a result of lost time and money, Halal tourism can no longer manage to merely go through the rituals. To make up for the delay, more initiative and resourcefulness are required. The use of video is one method of fostering more confidence and originality in oneself. If you want your advertisements to stand out, you need to start integrating video.
When it comes to video advertisements, there is no one-size-fits-all rule for what should be included. But research shows that you just have approximately 10 seconds to make an impression on a consumer before losing them permanently. Since you’re already operating on borrowed time, your video ads will need to be much more engaging.
Marketers of Halal travel to Muslims nowadays need to be flexible enough to respond to changing conditions while also keeping Muslim tourists up to date. The methods discussed in this article are crucial to the achievement of these goals. However, if the Halal tourism industry is serious about reaching out to Muslims online, now is the moment to do it.