Global Halal oral care was not a popular topic before the COVID-19 pandemic hit countries. However, the awareness about higher hygiene standards amid the ongoing pandemic has boosted the demand for high-quality oral care products among Muslims and non-Muslims alike all over the world. Sales for oral care products such as toothpaste have surged during the past two years.
According to Nikkei Asia, “the number of consumers who bought toothpaste “for personal use” exceeded those who purchased it “for family use” for the first time in 2020″ in Japan. Now, many Muslim consumers also prefer using their own toothpaste instead of sharing it with other family members due to hygienic reasons.
Wearing masks has become a global phenomenon now. Due to the ongoing COVID-19 pandemic, millions of people have started wearing them. To improve the smell of their mouths, some of these people now prefer using some type of mouthwash.
Muslims prefer using Halal oral care products such as toothpaste, toothbrushes, mouthwash, etc. These products have gained increasing popularity from Muslims of all ages due to the pandemic, growing populations, and enhanced awareness about hygiene standards in various markets.
Top Halal Oral Care Exporters
Thanks to the rising demand for oral care products globally, countries like Indonesia have become major Halal oral care product exporters.
Top Import Markets For Halal Oral Care Products
Malaysia, UAE, and Saudi Arabia are top importers of Halal oral care products. Apart from these Muslim-majority countries, Germany, the UK, US also have a high demand for these products due to the presence of large Muslim populations in these countries.
By looking at the upward trends in the global halal oral car market, we tend to think that the market will keep on expanding in the coming years. Perhaps, Indonesia will be the main exporter of these halal oral care products to both Muslim-majority countries as well as to the countries where there is a sizable Muslim community.