Malaysia Testing Ground For Taiwan’s Halal Products

KUALA LUMPUR, After becoming a major global player with the production of toys and electronic devices, Taiwan is now aspiring to be a significant halal products producer as well. “Malaysia is a testing ground for Taiwan foods market and if we are successful, we will export our products to other Muslim countries,” said Cheng Shyang-Yun, deputy representative of the Taiwan Economic and Cultural Office in Malaysia.

“The biggest challenge to market Taiwan products in Malaysia is the halal issue. “However, we do not see it as an issue as the Taiwan government is encouraging more food producers in Taiwan to get the certification. To date, there are more than 300 halal products in Taiwan.”

He also said the Taiwanese authorities are now seeking to collaborate with Jabatan Kemajuan Islam Malaysia (JAKIM) to additionally certify the Taiwanese foods products as halal. Spearheading this halal product push among consumers here is Jimrosa Taiwan Foods Shop, which aims to bring halal-certified Taiwan food into Malaysia.

Opening its maiden store at Mid Valley Megamall here, Jimrosa (Malaysia) Sdn Bhd director Willy Seah said plans have already been drawn up for a second shop within Klang Valley and regional expansion thereafter.

Originally published on www.therakyatpost.com