Malaysian Halal Products To Capture Chinese Market

Qinghai, China –  Halal Malaysia is expected to penetrate the middle of Qinghai Province next year with the aim of trading value of RM50 million a year, according to Minister of Agriculture and Agro-based industries, Datuk Seri Ismail Sabri Yaakob. , he said, Qinghai Province in western China will be the entrance of food agro-based products frozen halal cosmetics and surrounding provinces such as Xinjiang and Ningxia.

“Now there are 12 million Muslims in Qinghai province and its capital, Xining has 6 million Muslims. Thus, Malaysian halal products have great potential to penetrate the territory of Qinghai and other provinces. “In the beginning, halal products will be marketed in Beijing Hualian Supermarket in Xining. Beijing Hualian Group has 106 supermarkets across China, “he told reporters after witnessing the signing of a memorandum of understanding (MoU) between Wisdom Marketing and Consultancy Sdn Bhd (Wisdom) by three companies from the province of Qinghai in Wisma Tani here today.

Ismail Sabri said the Beijing Hualian Supermarket Halal Mart will provide an area of 3,000 square feet dedicated to showcasing Malaysian Halal products. During the ceremony, Wisdom has signed an MoU with A De Lan Qing Hai Investment Co Ltd to export halal products to China. Hikmah also signed an MoU the Qing Hai Ying Hui Construction Co. Ltd. to build a commercial center of the Malaysia-China Qinghai Province on the site of about 4.5 acres and also build a commercial center in Malaysia in collaboration. Moreover, Wisdom will work with Kai Tuo Hai Qing Construction Engineering Co. Ltd. and Munawara Engineering Sdn Bhd for real estate projects.wisdom Director, Mohd Ismail Ibrahim said the process to export Malaysian halal products began to improve products according to market demands.

“Expert packaging and product managers Beijing Hualian Supermarket came to Malaysia to give advice that the product meets the requirements of the Muslim population in China, “he said. said Malaysian products still can not compete with products from Europe, New Zealand and the United States are already well established there. “With the halal status, Malaysian products can penetrate the Chinese market in particular within the Muslim community, “he said. Last month, Ismail Sabri said 1,000 agro products halal food will be exported to other regions such as Xi’an and Lanju, Henan, Tianjin, and Dalian Yinchuan this year.

Two importers of Xi’an – San Bao Xi Shuan Halal Mart and Regal Plus (China) Co. Ltd. – agreed to import 3,000 products to be distributed to the Chinese market next year.

Originally published on www.sinarharian.com.my