The combined sales generated at the Malaysia International Halal Showcase (Mihas) 2014, comprising the exhibition and the incoming buying mission (IBM) programme rose by 21% to reach RM1 billion, from RM798 million in 2013.
It is the non-food and services sectors such as toiletries, body care, hygiene and financial products that made a significant impact, with a contribution of RM82.9 million from sales of RM489.2 million generated during the event in Kuala Lumpur, the organisers said.
“The key sectors which attracted strong interest among buyers at the exhibition were beverages, processed and ready-to-eat products, frozen Malaysian international halal food, seasonings and spices,” the organisers said in a statement.
Organised by Malaysia External Trade Development Corp (Matrade), an agency of the Ministry of International Trade and Industry, the Islamic trade fair focuses on the sourcing of halal products and services for international markets.
It is in its 11th year and is gaining traction among the foreign Muslim and international traders from 41 countries that participated in the IBM.
Some 521 companies from 26 countries offered 620 booths at the exhibition held at the Kuala Lumpur City Convention Centre.
Among the countries that participated this year were Brunei, South Africa, Turkey, Indonesia, China, Belgium and Chile. The number of participating companies for Mihas 2014 also increased by 21%, compared to last year’s figure of 430 companies.
On the sidelines of the event, several speakers shared valuable insights into the halal market in the UK and Belgium while another segment highlighted opportunities in franchising in the halal industry.
Mihas 2014 is the first in which the organisers partnered with Saudi Arabia, through the Saudi Export Development Authority, in a bid to further strengthen the trade relationship between the two countries.
“The cooperation also helped create more opportunities for both countries to collaborate and tap into the huge halal market demands within the Gulf Cooperation Council,” the organisers pointed out.
The four-day Mihas attracted 20,818 visitors from 60 countries, an increase of 12.5% compared to the number of visitors last year.
Matrade also organised market briefing sessions for Malaysian SMEs during this event.
Originally published in www.themalaysianreserve.com