The Malaysia External Trade Development Corporation (MATRADE) is organizing its flagship International Sourcing Programme (INSP) in conjunction with the 18th Malaysia International Halal Showcase (MIHAS) 2022.
The program’s hybrid format this year is curated in line with Malaysia’s transition into the endemic phase and subsequent reopening of the country’s international borders.
According to YBhg. Datuk Mohd Mustafa Abdul Aziz, INSP MIHAS 2022 will host over 400 international buyers from over 50 countries including from the Middle East, Europe, Central Asia, South Asia, ASEAN, Oceania, and African region. A total of 2,760 business meetings are anticipated to be arranged during the physical INSP MIHAS on 6 September 2022.
“Last year’s INSP MIHAS connected 385 Malaysian companies with 333 international buyers, generating deals worth RM749.1 million for Malaysian exporters and we expect an equally successful programme this year. As such, we highly encourage Malaysian businesses to maximise this tremendous opportunity to expand their export presence into new markets by meeting new buyers and exploring cross-segment collaborations,” said YBhg. Datuk Mohd Mustafa Abdul Aziz.
YBhg. Datuk Mohd Mustafa Abdul Aziz added that for INSP MIHAS 2022, Malaysian companies can look forward to connecting with premium buyers from countries such as Qatar, Saudi Arabia, the USA, India, and Türkiye. These buyers represent some of the largest conglomerates, retailers, and supermarkets in these countries.
INSP MIHAS comprises pre-arranged one-to-one business meetings, both physical and virtual, which facilitate trade deals between international buyers and Malaysian suppliers of Halal products and services.
International buyers at INSP MIHAS this year are seeking to connect with Malaysian companies from the following segments:
13 Clusters of MIHAS 2022
- Food & Beverages;
- Services & Enablers;
- Cosmetics & Personal Care;
- Modest Fashion;
- Food Technology;
- Media & Recreation;
- Islamic Finance;
- Muslim-Friendly Travel;
- Education; and
- Islamic Arts & Crafts.
- Food ingredients;
- Food processing machinery; and
Malaysian businesses with Halal offerings are urged to register at no charge with the MIHAS INSP Secretariat. The virtual B2B business meetings will be held via a virtual meeting platform depending on the availability of buyers and suppliers. While physical B2B meetings, will be held on 6 September at MATRADE, a day before the four-day MIHAS 2022 exhibition begins, the virtual B2B meetings are currently ongoing until 31 August.
Registration for the physical INSP MIHAS is open until 18 August and 31 August for virtual. For physical INSP MIHAS registration, visit:
To register for virtual INSP MIHAS 2022, visit: