MIHAS 2023: Malaysia’s Grand Stage for Global Halal Innovation and Connection

As the world increasingly embraces the Halal industry, all eyes turn to Malaysia next week for the much-anticipated Malaysia Halal International Showcase (MIHAS). Celebrating its 19th iteration, MIHAS has grown exponentially since its inception, solidifying its position as the globe’s premier Halal industry event.

Set against the vibrant backdrop of Kuala Lumpur, the showcase will be held at the Malaysia International Trade and Exhibition Centre (MITEC). Over the years, MIHAS has become a pivotal platform for international businesses and Halal industry leaders, offering a unique blend of trade, education, and networking opportunities.

This year’s theme, “Bridging the World with Halal,” underscores the event’s commitment to fostering global connections and promoting the Halal industry’s vast potential. With over 40 countries represented, the showcase promises a diverse array of products, services, and innovations, ranging from food & beverage, cosmetics, and pharmaceuticals to finance, e-commerce, and tourism.

One of the event’s highlights is the International Sourcing Programme (INSP), an initiative by the Malaysia External Trade Development Corporation (MATRADE). The INSP facilitates meticulously curated one-on-one business meetings, connecting international buyers with Malaysia’s finest Halal product and service providers. This year, the program has garnered significant attention, with a record number of international buyers registering, emphasizing MIHAS’s role as a trusted platform for high-quality Halal sourcing.

YBhg. Datuk Mohd Mustafa Abdul Aziz, CEO of MATRADE, shared his enthusiasm: “MIHAS has always been more than just an exhibition. It’s a testament to Malaysia’s leadership in the Halal industry and our commitment to setting global standards. This year, we’re excited to introduce several new sectors, reflecting the industry’s evolution and the growing demand for Halal products and services worldwide.”

The event also promises a rich educational experience. A series of seminars, workshops, and panel discussions are scheduled, featuring industry experts discussing the latest trends, challenges, and opportunities in the Halal market. Topics will range from the intricacies of Halal certification and the rise of Halal tourism to the potential of Halal fintech and e-commerce.

As the world grapples with economic challenges and seeks sustainable growth avenues, the Halal industry emerges as a beacon of hope. MIHAS 2023 is not just a showcase but a celebration of an industry that champions ethical consumerism, sustainability, and inclusivity.

For those interested in attending or learning more, visit the official MIHAS website or contact the event’s secretariat. As Kuala Lumpur prepares to welcome the world next week, the anticipation is palpable. MIHAS 2023 promises to be a landmark event, setting the tone for the Halal industry’s future.