Modest fashion is a hot topic these days. Everybody seems to be talking about it. Almost every week, we hear some new brands offering modest fashion clothes. Well, there is an upcoming modest fashion brand from the UK that seeks to satisfy the modest apparel needs of Gen-Z Muslim females aged 16-28. Modestwist, a modest fashion brand plans to start offering its modest clothing lines to fashion-conscious Gen-Z Muslim girls who want to adopt the latest fashion trends while still staying true to their Muslim faith.
The founder of the brand, Annabel John, strongly believes that the new generation of Muslims wants to express themselves through fashion. These youngsters are constantly defining the modest fashion narrative. They believe that modest fashion and Islamic faith are quite compatible with each other.
In the long term, Modestwist wants to offer modest clothing to Muslim girls from all over the world. The founder also hopes that their modest clothing lines will be appealing not only to Muslim girls but also to a wider audience across all communities. Due to recent trends for adopting modest fashion even among non-Muslims, there is a strong possibility that the brand will be able to get traction among its target customers soon.
By looking at their website, we tend to think that their ‘modest fashion’ offerings may not be that modest. Not every Muslim girl would be willing to wear the kind of clothes they offer on their site as their clothes may be too tight or too revealing.
We strongly believe that looking good should never mean revealing. The rise of the modest fashion industry is great for Muslim women from all over the world. However, modest fashion designers need to have a better understanding of what accounts for modest fashion for Muslim women. The meaning of modest fashion may be different for everybody. However, we need to follow certain rules before embarking on the industry. There are a lot of other modest fashion brands which Muslim women should explore