3rd International Halal Expo holds in Casablanca. Third International Halal Expo, under the theme “Discover the markets and halal products in the world” will be held, this time in the economic capital and more specifically in the massive 5000 m2 OFEC (Office fairs Casablanca), and the 25 to 27th September, 2014.
On this occasion, information on the halal market around the globe and the progress of Moroccan business in lines of halal export on the agenda of conferences, exhibitions and meetings of business. This wish was formulated at a press conference last Thursday at the headquarters of the organization of the event, Asmex (Moroccan Exporters Association) based in Casablanca.
“The 2014 edition will address the various issues in the sector, highlighting strategies for winning consumers implemented by industry players,” say the organizers, adding that the purpose of the appointment you also to explore all facets of halal and their innovations and benefits to all consumers around the world.
Estimated at about $ 700 billion, the halal market is growing faster than anyone expects. “Morocco, a mjor halal hub, and the wider Maghreb, will have already their platform development economic relations and finding new niches of exports of goods and services namely certified halal.” are reputed leaders of the expo. Halal standard of Morocco will enable local and international companies to gain the trust of millions of consumers around the world.
It is fitting, indeed, with a population of over 1.6 billion Muslims, the leaders of the Asmex want to work extra hard and they defend the halal sector believing hard as iron that he promised great prospects for development, as was the case over the past decade. “If we manage medium and long terms to nibble one of the 700 billion of global market share, Morocco will be able to estimate more than happy. You should know that this is not the Moroccan market is targeted.This would actually work in an attempt to wrest that amount in food and cosmetics industry already having proven qualities. Hence the importance of the involvement of the state as long as it will take part to positively impact the economic growth of Morocco. These funds would be used to support any debt and the trade balance.
“The example given by the organizers of the event that led to another raises the thorny question of time which is both an enemy and a rarity. And that those who have become aware of this fact are the most knowledgeable in the manner of fierce competition that has no time to lose the likes of Turkey, Iranians, Malaysians who are not everything behind. Instead, they score points every day! And strategy, we says it is not to go into a new market but to go nibble market share to Americans and Europeans.
Note, they specify that 92% of world trade is already in use by non-Muslims will even certify halal their production facilities to the final we export. Therefore, they hold, go to conquer the windfall that is within our reach.
This means that the support of a public body such as the Royal Air Morocco (RAM) would be welcome for the occasion. And it’s done the next day, Friday in Casablanca. Indeed, Asmex and the airline just recently signed a partnership agreement.
“One welcomes this strategic alliance and the fact that the RAM is of course our appeal in relation to transport of Moroccan products as quickly as possible on all countries of the world, and with a sizeable reduction. Officials of RAM have also made us promise that if large number of exports, the company could charter additional planes to transport Moroccan products, “said the president of the us Asmex Hassan Sentissi .
As for this year, a greater number of visitors are expected at this exhibition which will also be marked by the presence of great personalities like His Excellency Hajj Abdulkassim – Malaysia, Kamal Kabtane – Rector of the Great Mosque of Lyon and Madina Kallimulina – Assistant Mufti of Russia, etc.
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