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Morocco To Sell Halal Products In Russia

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2020-11-20 by Hafiz M. Ahmed
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Morocco’s export association, ASMEX, has inked a deal with the Center for Standardization and Certification under the Spiritual Administration of Muslims of the Russian Federation and the Eurasian Development Fund to sell Moroccan halal products in Russia.

The deal, struck late last week, is spurred by emerging opportunities provided by the covid-19 pandemic, aujourd’hui.ma reports citing ASMEX President, Hassan Sentissi.

“Changing consumer habits and the requirements for healthy and hygienic consumption imposed by the current health crisis offer greater opportunities. Halal certified products are known to be of higher quality with safer production standards for health,” Sentissi said.

ASMEX has embarked on a major Moroccan halal products promotion campaign as part of its priorities. The association has set up the Halal Export Club Initiative tasked with identifying markets, promoting Moroccan halal products, and assisting in their international certification. ASMEX.

“Globally the halal market is mainly exploited by non-Muslims. It is a pity for Morocco, which enjoys geographical and cultural assets, not to invest this potential in terms of halal,” Sentissi complained during an online conference with various Moroccan exporters.

Morocco has been famous for its delicious halal food products.  However, the government has only recently decided to tap into the growing global halal market.

Author

  • Hafiz M. Ahmed

    Hafiz Maqsood Ahmed is the Editor-in-Chief of The Halal Times, with over 30 years of experience in journalism. Specializing in the Islamic economy, his insightful analyses shape discourse in the global Halal economy.

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The Halal Times, led by CEO and Editor-in-Chief Hafiz Maqsood Ahmed, is a prominent digital-only media platform publishing news & views about the global Halal, Islamic finance, and other sub-sectors of the global Islamic economy.

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