Nike Launches A Modest Swimsuit Line

Historically, modest swimwear hasn’t been a shopping category spilling with tons of choice for those who are on the hunt for it. But with modest fashion a fast-growing movement (searches for the term up by 500% on Pinterest UK of late), and *proper* summer (hopefully?) upon us, it seems only right that modest swimsuits become mainstays in the swimwear sections of our favorite online clothing stores.

Sure, modesty does mean something different to everyone, and everyone’s reasons for maintaining it vary wildly – from religious standards to personal preference. But whatever modesty means to you, it can be difficult to find swimwear that doesn’t leave you to feel exposed. Hence why we’ve taken it upon ourselves to find a selection of cute modest swimwear to keep you covered and comfortable this lido season.

Luckily, some retailers are beginning to take taking note of increased demand. Case in point: Nike’s launch of the Victory 2.0 collection. Last year saw Nike Swim revolutionize modest swimwear with the Victory suit: an innovative head-to-toe modest swimsuit designed for seamless water flow. Now, the activewear brand has launched its Victory 2.0 collection, a line of full coverage, performance swimwear designed to empower women in the water. And it’s seriously stylish.

Inspired by the spirit of endless possibilities and with feedback from global athletes, the new Nike Swim Victory Collection aims to give women of all backgrounds, body types, abilities, and aspirations the opportunity to participate comfortably in water sports. YES. Instead of sacrificing movement for modesty, female athletes (or amateur swimmers – *hands up!*) can now dive into the pool, wild swim, body-surf a wave, or power down a lane in performance sports swimsuits that won’t leave them battling drag or struggling to keep their hijab in place. There are pink-hued swimming tunics, swimming leggings adorned in monochrome branded prints, and waterproof hijabs (in mood-boosting berry tones, no less) to boot. “The more we listened, the more possibility we saw to serve female athletes in new dimensions,” Nike told us. Ground-breaking? You bet.