KUALA LUMPUR: PRG Holdings Bhd, Federal Land Consolidation and Rehabilitation Authority Bhd (Felcra) and Overseas Investment Union of The Investment Association of China (OIU) are exploring business opportunities to market halal food abroad.
In its filing to Bursa Malaysia yesterday, PRG Holdings said its unit Premier International Marketing Sdn Bhd will enter into a Memorandum of Understanding with Felcra International Private Ltd (FIV) and OIU to market halal products owned by Felcra Livestock and Agri Product Sdn Bhd (FLAP) in China and Hong Kong.
Felcra was set up with the objective to develop rural sector by helping its community to participate in national economic activities, thus improve their standard of living.
OIU was set up by The Investment Association of China in 2012 and aims to attract Chinese enterprises which intend to develop international affairs, and improve the core competitiveness of local companies by introducing advanced technology from the outside world.
“Combined with the strengths of OIU, which has a strong presence in China, PRG will be able to leverage Felcra’s halal products to tap into the business opportunities of China’s halal food market,” said PRG group managing director Datuk Lua Choon Hann.
“This is in line with Felcra’s vision to explore and expand into China halal food market. I am very optimistic we will do well. It’s a win-win situation for all.”
He said as a listed investment holding company, the company seek to enhance shareholders’ value is the foremost priority and PRG is always looking for ways to accomplish this.
“Besides our current investments in property development, construction and manufacturing businesses, we are always looking for investment opportunities to in growth-driven businesses which we have expertise in or through strategic partnership.
“This intended collaboration with Felcra and OIU is an example of such opportunity,” Lua added
Originally published on www.nst.com.my