Riz Global Foods, TrustBIX To Enable Traceable Food and Products for a Halal Lifestyle

Riz Global is creating a “Halal Commerce Gateway” to support demand for lifestyle products for halal consumers in Canada and the global market. The goal is to enhance consumers’ trust and confidence that halal food and lifestyle products are sourced ethically and are sustainably produced.

The halal economy will grow to $US 3.2 trillion by 2024, according to the second edition of the Halal Guidebook entitled ‘Dubai – A Global Gateway for Halal Industry: A Step-by-Step Guide’ authored by the Dubai Airport Free Zone Authority. It is one of the fastest-growing consumer segments in the world. The global halal market is no longer confined to food and food-related products and has expanded to include pharmaceuticals, cosmetics, health products, toiletries, and medical devices, as well as service sector components such as logistics, marketing, print, and electronic media, packaging, branding, and financing.

“There is a strong desire within Riz Global to partner with an innovative and proven technology leader like TrustBIX, to improve and support efficiency and operational excellence while positioning our company as a leader in the certified halal food and lifestyle industry,” said Syed Ali, President and CEO of Riz Global.

“TrustBIX is honored to have been selected by Riz Global as a technology partner,” explained Hubert Lau, TrustBIX Chief Executive Officer. “Both companies look forward to future collaboration in the area of sustainability, halal production, and practices, as well as sourcing and validation of certified halal food and lifestyle products. This agreement allows us to continue to grow our BIX platform as we move forward with our global expansion plans.”

Syed Ali, President, and CEO of Riz Global Foods will act in an advisory capacity to TrustBIX on all certified halal food and lifestyle technology initiatives. The MoU has an initial 12-month term effective April 1, 2021, and is renewable.