The Southern Border Provinces Administrative Center has said a project, “Halal Street,” has been launched to boost business activities in the three southern border provinces of Yala, Pattani, and Narathiwat.///
The center plans to hold the project on a monthly basis in an effort to make halal food and services a business symbol in the Deep South of Thailand.
The first event, as part of the Halal Street project, was held in Yala province. Known as “Yala Halal Street,” it took place at the White Elephant Field Park in Mueang district. Situated in the town of Yala, the park features diverse plants and flowers and an exhibition of miniature animal statues in the middle of a pond.
The ‘Yala Halal Street’ was organized jointly by the Southern Border Provinces Administrative Center and the Yala Muslim Business Association. The event consisted of 300 booths featuring food, fashion products, and other consumer goods, as well as imported products from neighboring countries. It also included demonstrations of indigenous food cooking, ceramics and daggers making, as well as cultural performances.
Mr. Pongsak Yingchoncharoen, Mayor of the Yala City Municipality, cited the Yala Halal Street as an important business activity, because it would help create confidence in the local economy. The improving situation would also encourage people to go shopping, especially for the upcoming Ramadan period.
The mayor said the next event would be held at Pattani Halal Street and Narathiwat Halal Street.
According to him, halal products and services have become more popular, not only among Muslims but also people of all faiths and nationalities. Thailand has become more aware of the importance of halal business, which has also received a major boost. The three border provinces of Yala, Pattani, and Narathiwat, where 80 percent of local residents are Muslim, have great potential for further growth in the halal industry. Worldwide, the population of Muslims has grown to about 1.6 billion in 110 countries. It is expected that by the year 2020, the number will increase to two billion, accounting for 25 percent of the world’s population.
Although halal is undoubtedly an Islamic value, a code that allows Muslims to consume only what is permitted under Islamic diet guidelines, it has become an important economic value today. Halal products are recognized for their quality assurance, and the halal logo has become a symbol of “Good Quality Product.”
ASEAN countries are leading suppliers and importers of halal products. Thailand is one of the major exporters of halal-certified products in this region. –
Originally published on www.thainews.prd.go.th