Noman Khawaja, CEO of Haloodies, said Covid-19 posed a ‘challenge’ for other parts of the business, such as in-store sales and the firm’s food services arm
The UK’s biggest premium halal food producer has seen a 30 percent uplift in online sales since the global onset of coronavirus.
According to Noman Khawaja, CEO of Haloodies – a portmanteau of ‘halal foodies’ – the UK’s lockdown period meant Muslim and non-Muslim shoppers alike clamored to buy food in the early weeks, regardless of whether it was halal-certified or not.
The company, which has fresh and pre-cooked meat ranges in more than 600 stores across the country, has seen sales climb on Amazon Fresh and online store Ocado in the last three months, said Khawaja.
According to the CEO, Haloodies’ accessible international branding appeals to Muslims and non-Muslims alike, as does the convenience factor of pre-cooked and pre-flavored meats, such as peri-peri chicken skewers, charcoal-cooked chicken fillets, and protein snacks.
Originally published on www.arabianbusiness.com