Home-grown UAE-based fast food chain Just Falafel has opened its first US franchises in San Francisco, California, the company announced in a media statement on Thursday. As the first of 168 franchises to come in North America and Canada, the company said it has reached a major milestone in its international expansion with the new restaurant located in Fremont, close to Silicon Valley in the San Francisco Bay Area.
The company has signed new area franchise agreements with different partners in key locations including New York, New Jersey, Kentucky, Texas and Los Angeles. This global expansion means the company has close to 700 employees in nearly 20 countries, with a social media following of nearly 2 million.
To mark its new store location on the west coast of America, the company’s culinary chef Gerard Murphy created “The Californian,” taking inspiration from his surroundings to mix traditional falafels or tenders, with fresh beets, cucumber, tomato, mixed salad, beetroot labneh, and a spicy salsa.
The restaurant will also be putting new items on its menu, including a protein burger and sweet potato waffle fries.
Catering to the health and nutritionally conscious Californian, it will also offer a gluten free option by serving its traditional wraps in a bowl.
New store owner Kevin Shoaito is proud to bring the first Just Falafel restaurant in North America to the community in Fremont, California.
The UAE chain which claims to have sold nearly 19 million pieces of falafel since the brand started has plans to open branches in Canada in June 2014 and New Jersey in August 2014.
This June the vegetarian fast-food chain Just Falafel, which debuted in Abu Dhabi in 2007, opened its first U.S. location in the San Francisco Bay Area, where it’s also serving a signature plate of traditional falafel and vegetables, salsa, and beet labneh. Other menu items include a vegetarian burger and things like sweet potato waffle fries, but the main draw is a roster of various falafel sandwiches, including an “Italian” falafel sub and a falafel quesadilla.
The California location is the first of 160 more planned in North America, and the chain says it has franchise deals signed in New Jersey and New York, as well as Los Angeles. If these fried favas and chickpeas catch on big time, it could signal the arrival of new era of plant-heavy fast food, which is something that other companies and chefs like José Andrés believe represents the next era of the industry.
Originally Published on http://www.emirates247.com