KUALA LUMPUR, Malaysia – Cadbury Malaysia, a prominent player in the country’s confectionery landscape, has warmly welcomed the affirmation from the Malaysian Islamic Development Department (Jakim) regarding the halal status of its products. The company’s top brass expressed relief and satisfaction at the reiteration that their chocolates adhere to the stringent halal guidelines laid down by the authoritative body.
Raja Zalina Raja Safran, Head of Corporate and Government Affairs at Cadbury Malaysia, voiced her elation in an official statement released on Friday. “We are extremely pleased to know that Jakim has once again stated categorically that Cadbury products made and sold in Malaysia meet their halal guidelines,” said Raja Zalina.
The jubilation follows a disconcerting episode back in May 2014 when false claims circulated that Cadbury’s chocolate products were non-halal. This development led to confusion and consternation among the company’s substantial Muslim customer base.
Raja Zalina reiterated that Cadbury’s products sold in Malaysia have consistently been halal. “When the false claims about our chocolates emerged in May 2014, Jakim thoroughly tested our products and production processes and confirmed our stringent hygiene, quality, and safety standards are in full compliance with its halal guidelines,” she explained.
She further emphasized Cadbury Malaysia’s unwavering commitment to upholding the integrity of its products halal status. The company recognizes the importance of religious dietary restrictions among its customers and endeavors to ensure that the Malaysian populace can relish their chocolates with confidence and peace of mind.
This reaffirmation by Jakim comes as a significant boost for Cadbury Malaysia, fortifying consumer trust and possibly reflecting positively on the brand’s market position. It also casts a spotlight on the broader implications of halal certification in a market where a sizable segment of the population observes Islamic dietary laws. For global brands operating in such diverse markets, meeting religious and cultural sensibilities can be as critical as ensuring product quality and innovation.
As Cadbury Malaysia navigates past the turbulence caused by the earlier misinformation, the company’s dedication to adherence to halal standards is poised to consolidate its standing among its discerning customer base.
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