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Hijab-Wearing Women Rock

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Hijab-wearing women rock. That is the title we saw for an article written by Ms. Remona Aly, a Muslim, for The Guardian. Now, Muslim girls and women not only in the UK but also in other minority Muslim countries such as the US, France, and Japan, are becoming vocal about what they wear and how they look like. This, to me, seems a recent phenomenon.  We strongly believe that we need more and more Muslim men and women from different walks of lives need to be more assertive about their religion, about their food habits and about the modest fashion trends they adopt.

Following is a link to the original article we saw. Please enjoy reading it

God gave rock’n’roll to you! So US rock band Kiss chanted in the early 90s, a cover of the original song by British group Argent. My relationship with this “divine” gift started early. At 12, I riffled through my brother’s vinyl collection and emerged a fan of U2, Faith No More and Led Zeppelin.

Recently, aged 31, I set out in my coolest headscarf to see the best live band in the world: Muse, on their Resistance Tour. I looked around, but spotted not one of my species – an “undercover Muse-lim”, as one friend dubs me. But there are others.

Shabana, a solicitor and mother of three, has listened to rock music for as long as she has worn a headscarf. She has dragged her husband to a Jon Bon Jovi gig; her son has taken up an electric guitar. “People are always surprised to find out about my rock collection,” she says. “They take one look at my headscarf and assume I’ll be into choir music!” I know the feeling.

So does Arub, an architecture student and Kerrang! subscriber, who says that she and nearly all her hijab-wearing friends would rather listen to Linkin Park than shallow pop. “Rock appeals because it rebels against the norm, it sells on the angst of not belonging – something women in hijab relate to,” she says. “It’s the natural choice for a hijabi.”

Arub’s words strike a chord. When, at 18, I decided to wear a headscarf, some friends said I would belong even less to a country where I was born, bred and buttered. But being in a minority can give confidence: I was surer of my identity and even of my Britishness. I feel the relevance of rock instinctively as lyrics from my album collection pulsate in my head: “I will never know myself until I do this on my own . . . I will break away, I’ll find myself today”; “Don’t be afraid of what your mind conceives /Stand up for what you believe.”

The call of rebellion, the claim for independence: there is an affinity between rock music and those like me, Shabana and Arub – women secure in both their faith and music taste.

Originally published on www.theguardian.com

Modestwist To Cater To Gen-Z Muslim Needs For Modest Fashion

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Modest fashion is a hot buzzword. Everybody seems to be talking about it. Almost every week, we hear some new brands offering modest fashion clothes. Well, there is an upcoming modest fashion brand from the UK that seeks to satisfy the modest apparel needs of Gen-Z Muslim females aged 16-28.  Modestwist, a modest fashion brand plans to start offering its modest clothing lines to fashion-conscious Gen-Z Muslim girls who want to adopt the latest fashion trends while still; staying true to their Muslim faith.

The founder of the brand, Annabel John, strongly believes that the new generation of Muslims wants to express themselves through fashion. These youngsters are constantly defining the modest fashion narrative. They believe that modest fashion and Islamic faith are quite compatible with each other.

In the long term, Modestwist wants to offer modest clothing to Muslim girls from all over the world. The founder also hopes that their modest clothing lines will be appealing not only to Muslim girls but also to a wider audience across all communities. Due to recent trends for adopting modest fashion even among non-Muslims, there is a strong possibility that the soon-to-be-launched brand will be able to get traction among its target customers soon.

AirAsia Female Pilots Get Specially Designed Hijab as Part of Uniform

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Malaysia-based budget airline AirAsia has unveiled the latest in crew fashion with a new specially designed hijab for the carrier’s female pilots.

The hijab, which will be worn by female Muslim pilots on board AirAsia and AirAsia X flights, was designed in collaboration with hijab brand Naelofar Hijab.

The airline said the hijab was “specifically tailored to meet their workday needs”.

 Rudy Khaw, AirAsia’s regional head of branding, said the design “complements our female pilots’ look while providing enhanced comfort as they perform their duty.

Neelofa, founder of Naelofar Hijab, said the company had worked with pilots on every aspect of the design, which incorporates stretchable fabric as well as a Naelofar Hijab symbol created with Swarovski crystals. AirAsia currently has 55 female pilots, with 12 of those wearing a hijab.

The airline will also be revamping its hijab designs for ground staff in the near future. AirAsia X flies into Sydney, Melbourne, Perth and the Gold Coast.

Despite more women taking on roles as pilots with airlines, the industry is still largely dominated by men. Estimates from the International Society of Women Airline Pilots say there are about 4000 women pilots worldwide, of about 130,000 – just over 3 per cent.

In March this year Air India marked International Women’s Day by having an all-female crew fly its longest route, from New Delhi to San Francisco by circling the globe, in a Boeing 777.

Last year an all-female crew from Royal Brunei Airlines touched down in Saudi Arabia for the first time – a country where women are forbidden to drive a car.

Originally published on www.traveller.com.au

American Muslims Looking Forward to the Release of Nike’s New Work Out Hijab

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Hagerstown, MD – Nike recently released a line of work out hijabs at a time where many fashion designers have been including hijabs in their runway shows.

Yasmine has been wearing a hijab since she was in her 20’s. She says its now like her second skin and is simply a personal choice that takes a lot of strength

I think it’s the ultimate fashion statement. It says this body is mine and I choose who looks at it.” Sayed said.

Although she believes a hijab shouldn’t stop anyone from doing whatever they want to do, it’s not always that easy when it comes to working out but Nike has come up with a solution by introducing a performance hijab.

“I try to be active and for a while I was struggling to cover my hair running outside or whatever so this actually caters to the needs of those Muslim women that want to be active and still wants to cover,” Sayed said.

Some say it is a sign of solidarity, while others find it debatable.

“The debate was just is it just for fashion, and I totally disagree with that. I think because of the intention they wanted to do something and now they have a better choice to use it,” Dr. Sahab Siddiqui, a member of the Islamic Society of Western Maryland said.

Hijabs have also been hitting the runways in fashion shows, something locals say sheds positive light on the religion and lifestyle.

“It also improves the awareness, and cultural understanding as well as understanding of the faith,” Dr. Siddiqui said

Yasmine says the key is to keep it modest and beautiful and not mix in sexy. The religion advises keeping the clothes lose fitting, and head covered

“Beauty can also be when you’re dressed modestly. It’s very beautiful to see that’s not the only way to girls and women can be seen in the world. They can also be covered and still be beautiful,” Yusra Ahmed, a Muslim who does not usually where a hijab said.

Originally published on www.your4state.com

10 Finalists to Compete in Miss Hijab Glam 2017

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BEKASI, NETRALNEWS.COM – Grand Galaxy Park again presents the annual event awaited by Indonesian women with hijab – Miss Hijab Glam 2017. The event was successful in 2016 with more than 200 hijabers sending photos to participate in Miss Hijab Glam.

Communications & Digital Media Manager at Grand Galaxy Park Mall Dwana Anggana said that participants (hijabers) who want to join this activity are not subject to registration fee and only follow the requirements set by Grand Galaxy Park.

“Participants just send photos on Instagram with hashtag #misshijabglam2017,” said Dwana.

Dwana added that after the participants submitted the photo then the best 20 hijabers will follow the semifinals on May 7, 2017 with assessments including personality, public speaking, catwalk as well as general and religion knowledge.

“Currently [we] have selected 10 best finalists who will compete in the Grand Final on May 14, 2017,” added Dwana.

In fact, Dwana added, the 10 best finalists will be judged directly by judges such as Terry Putri, Intan Erlita, Sitti Ashari (2016 Miss Muslimah Indonesia) and Arafah (Stand Up Comedy) who will assess the talent of participants as well as Open Mic.

Neelofa Launches New Hijab Collection For Raya

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As Ramadan approaches and Hari Raya is closing in, starlet cum entrepreneur Noor Neelofa Mohd Noor, fondly known as Neelofa, who was just listed on Forbes’ 30 Under 30 Asia 2017 list, is back with her line of hijab collection for Naelofar Hijab Raya 2017.

In a launch that took place in Mutiara Ballroom Royale Chulan Damansara yesterday for the number one headscarf brand in Malaysia, Naelofar Hijab, Neelofa revealed her 10 lovely hijab collections, which include their signature style – the instant and the semi-instant hijab – inspired by the beauty herself.

The collection aptly named ‘True Love’ has pieces individually named after love themes like ‘Sweetheart’, ‘Soulmate’ and ‘Eternity’. It will also feature four exclusive pieces under the ‘Love Edition’ collection (‘My Love’, ‘Dear Love’, ‘Darling Love’ and ‘Sayang Love’), – which will be worn by the actress during her Hari Raya telemovie ‘Suri Hati Mr Pilot Raya’ which will be aired on Astro Ria on the first day of the celebrations.

To add more character to the headscarves, the brand once again collaborates with famed Austrian crystal maker Swarovski for bejewelled pieces, making each one specially crafted with a touch of high-quality crystals.

In a 12-minute video shared on the brand’s Facebook page the same day as the launch, the love story plot starring co-star Miller Khan and directed by Isma, revealed six of the 10 hijab collections donned by the actress herself, while sending out the message of love at first sight – which is what the collection entails.

Although some may feel that the hijab collection this time around have an almost identical look and feel, there has been a couple of uplifts, especially with the length of the hijab which are slightly longer, covering a wider area of the chest, thus making it more suitable to be worn during prayers.

We bet many are excited to get their hands on the new collection and are already inspired by the many looks the actress exudes on stage as well as on screen with her wonderful pieces, and what better time in a build up for the upcoming festivities.

So, to all Naelofar Hijab fans and Neelofa supporters, you can add some love to your wardrobe to Hari Raya this year, as the headscarves go on sale starting today (May 17) at Naelofar Hijab boutique in Taman Tun Dr Ismail, Publika, as well as through other certified Naelofar Hijab stockists, with prices ranged between RM85 to RM89.

-Originally published on www.malaysiandigest.com

Islamic Fashion on the Rise in Malaysia

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As many Muslim women choose to dress modestly, more brands are joining this juicy market

When designer Vivy Yusof embraced Islamic fashion four years ago, she probably never thought her decision would help her own business take off. The 28-year-old Yusof, until giving birth to her first child, had not worn the hijab, a scarf that covers her head and chest. Adult Muslim women are expected to dress modestly when they are in the company of men who are not part of the family.

Proud of her decision, Yusof shared a casual photo of herself wearing a scarf on her Instagram account. In the caption she says: “I’ve made my decision and in Him I put my trust,” The photo has more than 10,000 likes and over 800 comments from supportive followers, many exclaiming “Alhamdulillah!” (Thank God).

Since then, the designer has not stopped sharing her stylish outfits, always wearing three-quarter sleeve tops and headscarves that cover the chest. Yusof’s Instagram account has already surpassed a million followers.

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For many Malaysian Muslim women, she has become a real guru: her urban style is an inspiration for many as an example of living a modern life without renouncing her faith. Women’s attire has always been the subject of controversy, with those exposing their bodies or covering themselves as much as possible both drawing commentary.

So it is, perhaps, not surprising that Yusof took the opportunity to create her own brand, dUCK. She and her husband, Fadzarudin Anuar, had already gotten their hands into the fashion industry. In 2010, the couple embarked on FashionValet, one of the most popular online fashion stores in Southeast Asia.

Although there are no specific statistics on the number of women who have embraced the hijab in Malaysia, a number of brands have reported rising sales. According to a Thomson Reuters report, in 2015 Muslim consumers worldwide spent $243 billion. An estimated $44 billion was earmarked for modesty.

According to Pew Research, by 2050 the world’s Muslim population will grow to an estimated 2.76 billion, constituting 29.7 percent of the global population. Big companies have already begun to embrace this growing market. Prominently, Nike announced in March that its first hijab for athletes will be released in 2018.

Contrary to what may seem like an emerging new trend, “modesty has not grown,” explains Alia Khan, chairwoman of the Islamic Fashion and Design Council. The emergence of Internet pages, blogs and social networks that feature celebrities like Yusof have just “given people more awareness of something that was always there.”

“Modesty has been a big thing since the beginning of time,” says Khan. “And those that adhere to modest style don’t do it because it’s in or not, they do it because it aligns with their life values, and they do it for a higher reason, not for the sake of trends.”

In Malaysia, however, the trend of Islamic fashion is a relatively new phenomenon, says Dr. Alicia Izharuddin, senior lecturer in Gender Studies at the University of Malaya in Kuala Lumpur. The trend, she says, complements the political imperative that Islam and business are compatible and that Malay Muslims should succeed financially while being overtly pious in public life.

Malaysia is considered a “moderate” Muslim country because women have more freedoms outside the home to work, socialize, and drive cars than in some Muslim-majority states. But these basic civil liberties, Izharuddin says, are “gradually eroding in some arenas of women’s lives,” These are more specific to superficial issues “such as how one should dress in government buildings, libraries, [and] hospitals, and not just places of worship.”

The main reason why Malaysia maintains a “moderate” label is because it is a multicultural society. About 60 percent of Malaysia’s population is Muslim, mostly ethnic Malays. The 1957 Constitution in theory guarantees religious freedom for non-Malays, yet Islam is the state religion. Muslims are subject to a dual legal system: while Islamic sharia courts handle cases involving Muslims, secular courts handle those involving non-Muslims. The Islamic “morality police” are the ones enforcing religious customs, such as modest attire for women.

As James Chin, director of the Asia Institute at the University of Tasmania, explained, use of the hijab began to increase especially after the Iranian revolution in 1979 and as religious conservatives “gained positions in Malaysia.”

The explanation for this lies in the frequent friction between the United National Malaysian Organization (UMNO) and the Islamic PAS party since the early 1980s, and the use use of religion as an electoral weapon to get the vote of the Muslim majority.

UMNO is the largest force in the Barisan Nasional coalition which, along with its predecessor, has ruled the country since its independence from Great Britain in 1957. In the 1980s, under the government of Mahathir Mohamad, a series of reforms were taken to boost the party’s Islamic credentials in order to pass over PAS.

The latest elections gave Barisan Nasional the worst results in its history and the personal popularity of Prime Minister Najib Razak has plummeted following the ever-growing 1MDB scandal. That has led to a frantic scramble to shore up Muslim votes.

In March, an amendment to sharia law was expected to be discussed in Parliament. The amendment would relax the limits on sentences handed down in certain cases. Currently sharia courts impose maximum sentences of three years’ imprisonment, fines of up to 5,000 ringgits (about US$1,150) and six lashes. The bill, proposed by the president of PAS, Abdul Hadi Awang, seeks to increase these limits to 30 years, 100,000 ringgits ($22,000), and 100 lashes.

The project was postponed until the next parliamentary session, but is not dead. Najib supported Hadi’s plan during the UMNO General Assembly last December. But in March, it was said that the government would not table the bill, citing a lack of consensus within the ruling coalition. This means that PAS would have to return to its plan to present it as a private member’s bill.

Some areas of Malaysia are more strict about enforcing modest dress than others. In the capital, Kuala Lumpur, many women dress modestly, including covering their heads, but social  pressure is quite relaxed. Authorities in the conservative states of Kelantan and Terengganu, however, can fine Muslim women who do not wear the scarf or wear tight clothing.

“Removing the veil is a very sensitive issue and taboo,” says Izharuddin. Its non-use has even given rise to some cases of hijab-shaming. For example, in 2015 the daughter of Sultan Johor and his wife, Tunku Aminah Maimunah Iskandariah, received a string of negative comments for not wearing the scarf in her pictures on Instagram. The story was widely commented upon in local media.

In her defense, one of her brothers posted a picture with her hair tied in a bun, and said she prayed more often than those who cover their heads. He added a photo, where he wondered: “Is not that good enough? Is it not between Allah [God] and her?”

The question is perhaps not be so simple. The business of modesty is a lucrative one, and religion will continue to be used as a political tool.

Originally published on www.thediplomat.com

Arab Fashion Week opens in Dubai

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DUBAI: Designers, buyers and influencers have descended on Dubai for Arab Fashion Week, a five-day event dedicated to ready couture and resort wear for women, men and those who refuse a label.
The show opened Tuesday night with Jordanian-Canadian sensation Rad Hourani, Palestinian-American Jenanne Filat and her menswear lineup straight out of Arkansas, and runway darlings Marchesa.
Hourani sent his models down the catwalk in geometric, binary-transcending designs “based on style preference rather than gender,” with men, women and gender non-conforming models in layers of dark boiled wool and poplin, and all in pastel slip-on shoes.
The week will also showcase designers specializing in abayas, a traditional robe-like dress that is gaining popularity among major labels as they move into regional markets. The International Dwarf Fashion Show will also host a show by American Wardrobe featuring models living with dwarfism.
While listed as an international fashion week alongside Paris and Milan, the twice-yearly Arab Fashion Week offers exclusively see-now-buy-now collections and pre-collections — an issue that has been met with some contention by traditional gatekeepers in the world of high fashion.
Marchesa’s trademark fairytale pre-fall collection was an instant hit with the Arab Fashion Week crowd, some of whom put on their Marchesa best for the occasion. Many were still snapping selfies on the catwalk moments after the lights dimmed and music started.
With three-dimensional floral appliques, layers of tulle, long beaded fringe and intricate embroidery in blush, blue and metallics, Marchesa’s collection of gowns was met with nods and excited whispers.
Marchesa co-founder and designer Georgina Chapman said: “We’ve always had a strong clientele base here and I think it’s because the Middle Eastern woman, the Arab woman, appreciates fashion.”
“She’s not afraid of trying something … She’s bold, and she’s glamorous, and she’s feminine, and she’s unapologetic about that.”
The Muslim fashion industry is booming, with spending on modest wear — which includes both traditionally feminine and gender-shunning designs — expected to top $480 billion annually by 2019.

Originally published on www.arabnews.com

 

Muslim Fashion Clothing Is Not A Uniform: How Diverse Is The Modest Fashion Industry?

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From Istanbul to London and Dubai to New York, in the last decade, the modest fashion industry is beginning to gain recognition by mainstream brands in the West. After the world’s largest online modest fashion retailer, Modanisa debuted their annual fashion week in Istanbul last year, London Modest Fashion Week (LMFW) hit the catwalks at Olympia London during the Easter weekend last month

LMFW unified leading global influencers including the first hijab-wearing IMG model, Halima Aden, opening the first show of the weekend.

Head of Marketing for Modanisa.com, Selvi Esenkal explained the challenge of having to cater for such a diverse range of consumers, “we sell to over 75 countries worldwide such as the Middle-East where women’s hijab styles are more open to showing their hair, whilst in Turkey the styles are more conservative so women will wear a bonnet underneath to ensure their hair is fully covered…it can be hard and difficult to offer and meet the needs of every woman…which is why it’s important to have insights from local designers in that area, to be able to suit the needs of Muslim women in that area.”

The growth of the modest fashion industry has increased with more mainstream brands such as, Nike, Debenhams, D&G and DKNY beginning to take interest into catering for consumers of modest fashion. However, CEO of Modanisa, Kerim Türe feels the industry still has a way to go, “the mistake of mainstream fashion is seeing modest fashion as a uniform or ethnic clothing.” Türe said, “Muslim fashion and Muslim clothing is not a uniform…it’s more than that. What we see here are great women, open-minded, willful, strong women showing the world that they care about fashion and they have a great sense of style.”

Offering a professional platform to exalt modest fashion designers in London was no coincidence. Organiser of LMFW, Franka Soeria said, “London is one of the trendiest places for modest fashion” in the West with a large supportive community. British modest fashion has its own character and style because “the modest community is living in a Muslim minority country, so they make the fashion more functional as apposed to fashion being more about art”, explained Soeria.

Recently starring in BBC Three’s documentary ‘New York Hijabis’, British modest fashion icon, Nabiila Bee explained this phenomenon, “social media is allowing everyone to mix; with social media people are seeing different styles and taking inspiration.”

Alongside LMFW, panelist discussions including bloggers and modest fashion industry experts reviewed modest fashion trends around the globe. Panelist and British modest fashion blogger, Sebinah Hussain addressed Muslim-majority countries in the East are already modest in their cultural dress but as Muslim women living in the West, “if you’re a working woman it’s impractical if you’re jumping in and out of the tube wearing a long abaya.”

There was a general consensus amongst panelists that Muslim modest fashion is deeper because as much as it is about looking good and feeling good, it is also about one’s identity as a faith-conscious Muslim woman.

With vast differences between Eastern and Western styles, modest fashion trends can vary considerably between Western countries. Founder and CEO of US based online retailer Haute Hijab, Melanie Elturk said, “here in the UK you guys like your muted colours; the camels, the blacks, the neutrals, the beiges and blush pinks. We’re bright and bold in America, we like prints. Elturk explained that every Muslim populated region has its own preference, whether it’s Saudi Arabia, Malaysia, Australia or China, the hijab is interpreted by the culture and the region. Thus, resulting in the vast differences of fashions, designs, materials and silhouettes.

British modest fashion designers have noticed the huge gap in the market for modest fashion in the UK. Emerging designer of Pillar, found that “designs are appreciated more [in the UK] compared to abroad, compared to in Dubai or the UAE as it comes from there and it already seems natural. Here people are searching for [modest fashion] and looking for it.”

Awarded best UK modest fashion designer at LMFW, Saiqa Majeed expressed that as a designer balancing the East and the West in her work “comes naturally” because “being British born but also Asian with my parents being Pakistani…I think that I am blessed that I have a bit of everything so I can take the best of all the cultures.”

The community of Muslim women around the world is widespread. Limiting the manner in which the majority of Muslim women are portrayed to dress in black burqas or abayas is something that LMFW has exemplified to be an oversimplification. It’s time for mainstream brands to recognise this and collaborate with modest-wear consumers to make sure they get it right and give modest fashion the platform that it deserves.

Originally published on www.huffingtonpost.co.uk

How Modanisa Tapped Into the $200 Billion Global Muslim Fashion Market

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The Muslim fashion industry is making a buzz around the world. This industry can potentially lay claim to represent nearly 2 billion Muslims around the world. Naturally, it is a huge market segment, one that offers $200 billion estimated sales in a year and is gearing towards hitting the $250 billion mark by 2020.

Seeing the opportunity, the reputable Muslim fashion ecommerce brand Modanisa is gearing up to increase its market share in coming years. Here is more on how Modanisa is preparing to capitalize on the enormous Muslim fashion market in a grand way.

Muslim Fashion Industry Outlook

Kerim Türe, cofounder of Modanisa, states that his immediate goal is to take the $200 million up to $1 billion by 2020. Naturally, Türe understands the requisites of exports and doesn’t discount the hurdles he and his company might face while achieving this target. Compared to traditional retail style business, ecommerce platforms enjoy several benefits.

Customers don’t need to come to the store to order; they can do so while sitting at home. Also, order shipping is no more hectic as they’ll get the order at their doorstep. But, it’s easier said than done. Currently, Modanisa is planning to expand its infrastructure to OIC’s member Islamic countries with a huge population. These include Indonesia, Pakistan, Turkey, Bangladesh, and Morocco. Population wise, Indonesia and Bangladesh have more than 400 million population combined.

Challenges for Modanisa: Fashion for Muslims

Fashion is a much-misunderstood term among many Muslims. Even today, some Muslims think of fashion as a form of inappropriate ways of wearing clothes. Their definition of fashion is a dress that covers women from head to toe. Though modern fashion designs are fast changing this presupposition, a sizable population still believes in it. This has created several controversies among some Muslim buyers. Despite that, the Muslim fashion clothing industry is taking the fast lane and is increasing its market share by the year.

First, tapping into a $220 billion market is a challenge in itself for a medium-size corporation. Modanisa was no exception to this rule as they had to address at least two problems upfront. First is balancing between product quality and shipping efficiency, and the second is popping up with fast changing trends while growing

Apart from these, Modanisa also needs to keep ongoing clothing trends in mind. For instance, up to 18 percent of Muslim e-commerce clothing customers search for traditional Islamic dresses like Abayas and Shalwar Qamiz. Hijab is also getting increasingly popular among Muslim women customers. It is a type of head covering that comes in different color and designs and can be made out of different materials. Both these dresses are comfortable to wear and are available at cheaper rates. There is a good reason as to why Modanisa gives credence to this market segment. Though it is small in size, it is still the fastest growing segment in Muslim e-commerce clothing market.

Why Modanisa Survived

Ecommerce stores can establish virtually so customers have no worries about buying from a retail store. They can order their favorite item from home. According to this study, the Muslim global state economy is rising each year, which is good news for e-commerce businesses like Modanisa. According to Ture, the company has several plans to capitalize on the rising Muslim fashion market. Muslim women fashion requirements have rarely been addressed. To this day, women are not sure about what to buy and what not to. They are under pressure as they live in a moderate, often conservative society. For a real time, the big black burka was the epitome of fashion for these women.

Another reason as for why Muslim women were left behind in moderate and fashion was because of apparel producers. They didn’t want to end up in any controversy, so they kept modifying the same design over and over for decades. New designers looking to innovate Muslim women fashion had no channel to market their designs.

Customer Centric Strategies

Keeping traditional e-commerce business practices aside, Modanisa has worked out on some innovative strategies by partnering with known business entities like ClothingRIC. Customers looking to buy Modanisa clothes can now buy them on discounted rates using coupons they spread online. Also, they’ll find deep discounts on clearance sale and selected items. On the other hand, they’ll get free shipping on some stocks and deep discounts on others. This strategy build up the customer mind rational about the brand: It means quality, trust, and an average of five dollars saved on every purchase.

With Modanisa in business, they now have a real e-commerce platform to portray their designs to a huge audience, and they seem to be doing it wisely: The Global Islamic Economy Report has credited Modanisa as the most popular and responsible conservative fashion brand in the world.

Originally published on www.tech.co