Marketing

You are a Halal business and you want to get more customers. Of course, there are so many ways to do that. But, one of the easiest ones is to get social proof to attract customers from your target markets. Perhaps, you are a B2B company looking for customers locally and globally. Maybe, you are …

By Islamic Services of America Companies decide to expand their businesses internationally for many reasons. Often the motivation is the potential for increased revenues, market share, or economies of scale. If international expansion is part of your company’s plan, then it’s time to start putting those plans into action. Going global is not quick and …

By Islamic Services of America (ISA) In the spring of 2020, when many manufacturers realized that they needed to respond to a pandemic, they adjusted their business practices. The goal at that time was to keep customers and employees safe and businesses operating. The challenge was in making the best decisions for all stakeholders, with …

Is your brand ready to serve Muslim consumers from around the world? The answer to the question may not be as simple as it seems. Despite following the same religion of Islam, Muslim consumers considerably differ from one another in terms of cultures, spending habits, and preferences. Islam is a Deen, Arabic for religion, a path, …

Islamic marketing is touted to be the next big thing for marketers across the world because of the huge and growing potential market for Islamic products and services. The reasons for the exponential growth are many. Islam has a decisive influence on Muslim consumers’ wants and needs. Currently, there are fewer and fewer political, legal, …