Positive media coverage plays an important role in building and improving brand awareness, increasing credibility, and boosting sales. Why do you need to get media coverage to create to improve the overall experience for your Halal brand?
Google says that companies should get media coverage in 2022 if they are serious about building and improving their brand awareness. Google`s John Mueller, tweeted recently that digital PR is far better than technical SEO for sites. But, where do Halal brands stand these days as far as media coverage is concerned?
The picture looks bleak as most Halal brands actually exist on paper only. This statement may be a bit too exaggerated. However, it tells the overall sentiment of the people managing small to medium-sized Halal businesses in various sectors of the global Islamic economy.
What Are The Benefits Of Getting Media Coverage?
- It is cheaper than traditional advertising as you do not have to spend money getting media attention for your brand
- It gives your company a third-party unbiased endorsement from a journalistic point of view which provides your brand more visibility, credibility, and trust among your target audience
- It helps you generate sales leads from your target customers
How Can You Get Media Coverage For Your Halal Business?
There are two ways you could press coverage for your Halal brand.
- Proactive (mostly free)
What is the difference between the two? Let us explore further to understand how we could leverage these two methods to get media attention. Try to approach journalists and media outlets that might be interested in publishing the type of content you produce.
Proactive Media Attention
Getting proactive media attention requires you to create interesting pieces of content consistently and share them by using an omnichannel strategy. In most cases, you do not have to spend money for publishing it if it is interesting and newsworthy.
- Expert commentaries
- Industry predictions
- Your brand story
- Visually appealing infographics
- Newsworthy stories about your business and industry
So, how can you approach your target journalists and publications to spread the word about your company, products, and the industry?
- Pitch journalists for podcasts/video interviews
- Provide an article to be published
- Create interesting content which could help your target audience
Reactive Approach to Getting Press Coverage
Most publications these days offer free and paid coverage to businesses and other organizations. You may want to reply to the queries from journalists about topics related to your industry and business.
The Halal Times invites industry leaders and entrepreneurs to discuss their businesses and industries over a Zoom call. We will publish the video interview on our recently launched YouTube channel.
We also welcome any news stories which you may find interesting to share with us. Just send a message with all the details and we will try to get back to you soon.
The Halal Times is at the forefront of the global Halal industry publishing news on various sectors of the global Islamic economy. If you, as a Halal brand, would like to get detailed coverage on The Halal Times, please contact us via email. We can discuss your brand strategy in detail and may be able to give you some useful suggestions on how to improve your Halal brand awareness among your target audience.
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