How Can Pakistan Promote Religious Tourism?

Pakistan, a nation rich in cultural and religious diversity, holds a significant place in the hearts of the Sikh community worldwide. The recent initiatives, such as the opening of the Kartarpur Corridor and the launch of the ‘Sikh Yatra Booking Portal,’ demonstrate Pakistan’s commitment to promoting Sikh religious tourism. We would like to address how Pakistan can further enhance its position as a major destination for Sikh pilgrims, offering both spiritual fulfillment and a bridge for cultural diplomacy.

Growth of Religious Tourism in Pakistan

Kartarpur Corridor: A Symbol of Peace and Brotherhood

The Kartarpur Corridor, inaugurated in 2019, marks a milestone in Sikh religious tourism. This visa-free crossing allows Indian Sikhs to visit Gurdwara Darbar Sahib in Kartarpur, where Guru Nanak, the founder of Sikhism, spent his final years. The corridor, connecting the two Punjabs of India and Pakistan, has emerged not only as a pilgrimage site but also as a symbol of peace and cooperation between the two countries​

Preservation and Renovation of Sikh Shrines

Pakistan’s efforts in preserving and renovating historical Sikh shrines are commendable. These sites, including prominent locations in Lahore, Nankana Sahib, and Hassanabdal, are not just religious landmarks but also serve as testimonials of the country’s rich historical tapestry. The preservation of these sites highlights Pakistan’s dedication to safeguarding its cultural and religious heritage, enhancing its image as a custodian of history​

Sikh Yatra Booking Portal: Facilitating Pilgrimage

The launch of the ‘Sikh Yatra Booking Portal’ by the Punjab government is a groundbreaking step in promoting Sikh religious tourism. This online platform enables Sikh pilgrims globally to make convenient hotel bookings, arrange transportation, and hire security services, providing them with a seamless and respectful pilgrimage experience. The portal exemplifies Pakistan’s commitment to embracing technology for religious tourism facilitation​

Establishing a Dedicated Tourism Police Force

The establishment of a dedicated “Tourism Police Force” in Punjab is a strategic move to ensure the safety and security of pilgrims. This initiative, alongside the prime minister’s directives to extend maximum facilities to Sikh pilgrims, underscores the government’s resolve to offer a hospitable and secure environment for religious tourists​

Economic and Diplomatic Benefits

The promotion of Sikh religious tourism offers substantial economic benefits. The global faith-based tourism industry, valued at 15 billion dollars in 2023, presents a lucrative opportunity for Pakistan. Additionally, fostering Sikh tourism enhances Pakistan’s international standing, contributes to its soft power, and promotes peace and understanding among diverse religious communities​