Are you planning to target Muslim consumers but do not know how to attract them to your brand? The simple answer is. Know the basics. Learn the secrets to making your brand aligned with the needs of your Muslim consumers. Believe me, it will make you a huge business success as the market is ripe for emerging Halal brands in every industry. Muslims need more brands to become Halal as the demand for Halal-compliant products and services is growing all over the world.
The requirements for becoming Shariah-compliant brands may be different for every industry. However, the basic tenets of becoming a Halal brand are the same no matter which industry and geographical location(s) you target.
Steps To Make Your Brand Halal
Based on the experience we have gathered over the past three decades in the Halal industry we believe aspirant entrants into the Halal industry need to meticulously follow the below-mentioned steps to make their brands compliant with the needs of Muslim consumers in their target markets.
Determine Your Target Market
The global Halal market is huge. Muslims are everywhere and they need products and services which can serve their needs in a Shariah-compliant way. You have to choose your niche carefully.
Start Learning About Halal From Experts
Get an inside view of what your would-be competitors are doing to offer their Halal products and/or services. How are they aligning their manufacturing and operational processes to satisfy the growing needs of Muslims?
- Find Right Halal-Certified Partners who know your target market and can support you enter it. Not every Halal certifier can help you enter your target market. Their Halal certification may not be acceptable in the markets you plan to serve. So, be careful in which Halal-certification organization you choose as your partner
- Offer Authentic Halal Products. If you are serious about your Halal business do not play shortcuts to earn quick bucks. Your consumers are watching carefully. If you lose their trust for whatever reason you will not be able to regain it easily.
- Promote Your Brand Through the Right Channels: Making your product or service Muslim-friendly is not sufficient for success in business. You need to promote your Halal brand effectively as well. What are the channels available for you to choose for promoting your brand? That depends on the choice of your target market. Are you looking to sell your products and services to global Muslim consumers or you are looking to target more niche markets like a specific geographical location etc? Media channels like The Halal Times may be able to help you promote your halal brand globally.
By looking at the points cited above it may look that it is fairly easy to start serving Muslim consumers. It requires effort, money, and other resources to get into this lucrative business. Patiently learn the strategies and steps you need to adopt to grab a share of the Halal industry and you will be successful in the long run.