Malaysia Aims for RM1 Billion in Halal Exports at MIHAS Dubai 2024

In a groundbreaking move, Malaysia International Halal Showcase (MIHAS) stepped beyond its national borders for the first time, hosting MIHAS Dubai 2024 from November 18 to 20 at the prestigious Dubai World Trade Centre. The event, organized by the Malaysia External Trade Development Corporation (MATRADE), was not just an exhibition but a bold statement about Malaysia’s unwavering commitment to strengthening its position as a global leader in the halal economy.

This historic event marked a pivotal moment for Malaysia’s halal industry, showcasing its unparalleled potential and sending a clear message to global markets: Malaysia is here to lead the world in halal trade, innovation, and diplomacy.

MIHAS Dubai 2024

RM500 Million Sales on Day One Deputy Prime Minister Datuk Seri Dr. Ahmad Zahid Hamidi proudly announced that MIHAS Dubai 2024 exceeded expectations by achieving RM500 million in export sales on its first day alone. The initial export target of RM1 billion was quickly revised to an ambitious RM1.2 billion, underscoring the growing global appetite for Malaysian halal products.

“This extraordinary achievement is a testament to the quality and diversity of Malaysia’s halal ecosystem. The demand we’re witnessing here in Dubai reflects our ability to meet the needs of international markets,” said Dr. Ahmad Zahid during a press conference.

A Global Platform for Halal Trade For Malaysia, the decision to host MIHAS in Dubai, a strategic gateway to the Middle East and North Africa (MENA), was calculated and timely. The region, home to over 490 million consumers, represents one of the most lucrative markets for halal products and services. By positioning MIHAS in this global trade hub, Malaysia leveraged Dubai’s robust logistics infrastructure and its role as a melting pot of international commerce.

First Overseas MIHAS Expo This was the first MIHAS event held outside Malaysia, signaling the country’s intent to globalize the halal economy. Malaysia’s robust halal ecosystem, driven by internationally recognized standards and innovative products, was on full display for buyers from around the world.

Participating Companies With 215 Malaysian companies showcasing their offerings, MIHAS Dubai 2024 highlighted a wide range of halal-certified products and services, including:

• Food: Traditional delicacies, ready-to-eat meals, and premium packaged goods.
• Halal Pharmaceuticals: Ethical and high-quality personal care items.
• Financial Services: Shariah-compliant banking and investment solutions.
• Halal Logistics: Innovative supply chain solutions tailored for halal products.

Malaysia’s Halal Ecosystem

Malaysia’s halal industry is not just about compliance—it’s about innovation, inclusivity, and sustainability. The country has developed a holistic halal ecosystem that ensures quality at every stage, from sourcing raw materials to delivering finished products. Some key features include:

1. Certification Malaysia’s halal certification by JAKIM (Department of Islamic Development Malaysia) is considered the gold standard worldwide, assuring consumers of the highest ethical and quality standards.

2. Product Range The range of halal products has expanded significantly to include beauty products, pharmaceuticals, and even technology-driven solutions.

3. Ethical Practices Many Malaysian companies emphasized environmentally sustainable and socially responsible practices during MIHAS Dubai 2024, reflecting the growing global demand for ethical products.

Dubai: A Global Trade Hub Hosting MIHAS in Dubai was a strategic decision to capitalize on its role as a global business hub. With its world-class infrastructure, access to the Gulf Cooperation Council (GCC) countries, and strong demand for halal products, Dubai serves as the perfect launchpad for Malaysian exporters.

Collaborating with Key Events MIHAS Dubai 2024 was held alongside the Middle East Organic and Natural Products Expo, enhancing its visibility and drawing a wider audience of buyers and industry leaders. This collaboration aligned Malaysia’s halal products with global trends, particularly the growing demand for organic, ethical, and sustainable goods.

The halal industry is one of the fastest-growing sectors in the world. According to recent projections, the global halal market is expected to surpass $3 trillion by 2027, with food and beverages accounting for the largest share. Key drivers include:

• Muslim Populations The Muslim population is projected to reach 2.2 billion by 2030, significantly increasing demand for halal-certified products.

• Non-Muslim Consumers Halal products are increasingly popular among non-Muslims for their ethical and high-quality standards.

• Technological Advancements Innovations in halal logistics, blockchain for traceability, and automation are enhancing efficiency and consumer trust.

Malaysia’s Role in the Halal Boom Malaysia is uniquely positioned to capitalize on these trends, thanks to its advanced halal ecosystem and strong international partnerships. MIHAS Dubai 2024 showcased Malaysia’s readiness to lead the charge in this booming industry.

Halal Diplomacy

Building International Partnerships MIHAS Dubai 2024 was not just about sales; it was also a platform for halal diplomacy. Deputy Prime Minister Dr. Ahmad Zahid emphasized that Malaysia’s leadership in the halal sector extends to fostering international partnerships. The event highlighted Malaysia’s commitment to:

1. Economic Growth
2. Cultural Exchange
3. Bilateral Trade Relations

GCC Partnerships Malaysia’s trade relations with Gulf Cooperation Council (GCC) countries remain strong, as evidenced by the collaborations announced during MIHAS Dubai 2024. The GCC’s high purchasing power and demand for halal products make it a critical market for Malaysia.

A Strategic Facilitator The success of MIHAS Dubai 2024 can be attributed to MATRADE’s tireless efforts. MATRADE Chairman Datuk Seri Reezal Merican Naina Merican and CEO Datuk Mohd Mustafa Abdul Aziz highlighted the importance of collaboration between government agencies, private companies, and international partners.

Empowering Exporters MATRADE provided vital support to Malaysian companies, helping them showcase their offerings to a global audience. Its initiatives, such as business-to-business (B2B) matchmaking and networking events, were instrumental in creating new opportunities for Malaysian exporters.

Related: 200+ Malaysian Companies to Attend MIHAS Dubai 2024

Success Stories from MIHAS Dubai 2024

Several participating companies shared success stories that underscore Malaysia’s potential to dominate the global halal market:

• Beverage Innovators: A Malaysian company secured a multi-million-dollar deal with a prominent GCC retailer for its ready-to-eat meals.
• Cosmetic Brands: A halal cosmetics firm expanded its presence to three new Middle Eastern countries.
• Fintech Solutions: A Shariah-compliant digital payment provider announced a collaboration with a UAE-based company to enhance cross-border transactions.

As global consumers increasingly prioritize sustainability, Malaysia’s halal industry has risen to the challenge. MIHAS Dubai 2024 highlighted the country’s efforts to integrate environmentally friendly practices into halal production. This includes:

1. Packaging Solutions
2. Manufacturing Processes
3. Traceability via Blockchain

These efforts not only enhance Malaysia’s reputation but also align with international sustainability goals.

Malaysia’s Vision for the Halal Economy

Deputy Prime Minister Ahmad Zahid outlined Malaysia’s strategic goals for the halal industry:

• Digital Transformation Encouraging businesses to adopt e-commerce platforms, digital marketing, and blockchain technology for traceability.

• Expanding Market Reach Exploring untapped markets in Africa, Central Asia, and Europe to diversify export destinations.

• Strengthening Certification Standards Continuously enhancing JAKIM’s halal certification to maintain its status as the global benchmark.

• Education and Training Empowering halal entrepreneurs through training programs to enhance their global competitiveness.

MIHAS Dubai 2024 marked a new chapter in Malaysia’s journey to become the world’s leading halal hub. The event not only broke records but also set the stage for long-term strategic collaborations. It proved that Malaysia’s halal ecosystem is robust, innovative, and capable of meeting the demands of a rapidly evolving global market.

The Ripple Effect The event’s success is expected to have a ripple effect on Malaysia’s economy, driving job creation, technological innovation, and economic diversification. The focus on sustainability and ethical practices also ensures that Malaysia remains relevant in a world that increasingly values responsible consumption.

MIHAS Dubai 2024 was more than just an exhibition; it was a bold declaration of Malaysia’s vision and capabilities in the halal industry. By breaking sales records, fostering meaningful international collaborations, and showcasing its diverse range of halal-certified products, Malaysia has reinforced its leadership on the global stage.

As the global halal economy continues to grow, Malaysia’s proactive approach and strategic initiatives will ensure its position as a leader, innovator, and trusted partner in the halal industry.

From the bustling halls of the Dubai World Trade Centre to the promising partnerships formed, MIHAS Dubai 2024 stands as a shining example of what Malaysia can achieve when innovation meets opportunity.