Malaysian halal industry is in the doldrums after the fake halal meat scandal recently. It was devastated due to this scandal and, the general public and foreign customers started questioning its halal certification process. The following article published below lists some of the actions the Malaysian government is taking to win back the confidence of consumers and foreign customers.
Malaysian officials on Saturday implored local and international consumers to trust the country’s halal standards after a fake certification scandal rocked its meat trade and raised questions about its global ranking.
“Those who have committed crimes must be brought to justice. Halal is the image of Islam as well as Malaysia, and I believe that those involved will give their full cooperation to resolve this issue,” Zulkifli Mohamad Al-Bakri, religious affairs minister, told Arab News.
Al-Bakri is part of the Malaysian Halal Council, temporarily chaired by Prime Minister Muhyiddin Yassin, which includes officials from several ministries and halal industry and product specialists.
It was reinvigorated last month to address a fake halal meat scandal that rocked the country in December after reports emerged of a cartel that had allegedly been bribing customs officials for 40 years to import and sell meat that was not slaughtered according to Islamic customs or sourced from approved stakeholders.
The cartel imported frozen meat from China, Ukraine, Brazil, and Argentina and then repackaged it in the southern state of Johor.
Some of the imports included kangaroo and horse meat, which was then mixed with and sold as halal beef, triggering outrage among Muslim consumers who said this was sacrilegious to their Islamic faith.
Two people have been arrested and multiple investigations launched into the scandal.
With more than 60 percent of Malaysia’s 32 million population Muslim, local abattoirs and cattle farms are often unable to meet the market’s demands, with the nation relying on imports for its meat supply.
Government data from 2018 showed that Malaysia imported nearly RM15.72 billion ($3.89 billion) worth of animal products and RM274.77 million worth of live animals.
Following the expose, Malaysian consumers are calling for an investigation commission to put the scandal to rest.
“In a country that emphasizes so much on the halal logo, many people give their trust to the authorities only to learn from news reports on how bad and corrupted they got,” Ikhwan Ridzwan, 31, regional leader for BRG — MOSAIC in Asia & Pacific at Nielsen, told Arab News.
He added that the officials involved owed the public an explanation.
“The first thing the authorities should do is to be transparent, take ownership of this scandal that has been going on for decades, arrest the players and reassure consumers with transparent communication,” he said.
To mitigate the lack of trust in halal products, Ikhwan said that his family was now wary of “where they were buying the meat from.”
“It has led us to be more careful and curate where we buy and inspect the packaging for halal certification,” he said.
Thaqeef Sidek, 28, told Arab News that he was “appalled” by the scandal.
“This is because it rooted back to one of the most respected and trusted organizations, Jakim,” he said, seeking more transparency and accountability from the authority in charge, the Department of Islamic Development Malaysia (Jakim), which oversees halal certification in the country.
The Kuala Lumpur-based consultant explained that growing up as a Muslim, he was educated to check halal certification for consumables frequently.
“It’s understandable that most of us do observe a strict level of halal standards,” he said, urging the government to set up “an independent commission to investigate the scandal.”
“There should be reform in Jakim as well . . . the halal certification department could be independently run and detached from the government . . . there would be less bureaucracy in the future for both consumers and businesses,” he said.
Meanwhile, Al-Bakri said that Jakim — as a key player in the halal industry — was “fully supportive of all enforcements being carried out” by the agencies involved in the investigations.
“Jakim has carried out meetings with the agencies as well as importers and distributors of meat products to get their input as we would be able to improve our standard operating procedures and relook at legal acts in place that can be made better,” he told Arab News.
To ease public concerns, Al-Bakri added that Jakim had opened up its public comments section for the Malaysia Procedure for the Recognition of Foreign Halal Certification Bodies 2021.
“Jakim calls for all, especially the Muslim community, to give their feedback. We believe that the credibility and authority of Jakim have been internationally recognized and we would like to work hard to retain our stature globally,” he said.
News of the scandal has tarnished Malaysia’s global status as a reliable source of halal products.
On Wednesday, Malaysia’s Halal Development Corporation (HDC) CEO Hairol Ariffein Sahari told The Malaysian Reserve that the company expects earnings from its exports of halal products to be RM31 billion instead of its RM50 billion target for 2020.
Economic downturns, triggered by the COVID-19 pandemic, mainly contributed to the deficit in export returns.
However, representatives from the Malaysia Muslim Consumer Association (MMCA) told Arab News that since the scandal broke, networks involved in the halal business outside Malaysia have raised concerns as well, with many questioning the authenticity of the halal stamps issued by the country.
“Malaysia was once a key destination for businesses to seek their halal certifications from, but of late the level of confidence has dropped, leaving Malaysia with no choice but to carefully address this,” Nadzim Johan, MMCA president, told Arab News.
He added that Malaysia’s status as a global name in the halal industry had been “thrown out the window.”