Faisalabad is set to become a pivotal hub in the global Halal market with the establishment of its first state-of-the-art Halal Certification Centre. This innovative initiative, as explained by Akhtar Ahmad Bhugio, Director General of Pakistan Halal Authority (PHA), aims to significantly enhance the accessibility and verification of Halal products. This is a monumental step for both consumers and businesses in a market that is rapidly expanding.
The Halal Certification Centre introduces a toll-free telephone service, enabling people to easily confirm the authenticity of Halal-certified products. This move addresses the growing demand for reliable and easily accessible Halal certification, which is essential for both Muslim and non-Muslim consumers who are increasingly conscious of the ethical and health aspects of Halal products.
Furthering the technological advancements in this sector, PHA is also launching a dedicated “Halal app” complemented by a QR Code system. This feature allows consumers to instantly access comprehensive details about Halal products with a single click, revolutionizing the way information is obtained and trusted in the Halal market.
Dispelling common misconceptions, Bhugio emphasized that the scope of PHA’s certification extends far beyond edible products. The Halal concept in Pakistan, under the auspices of PHA, encompasses a wide array of sectors including textiles, cosmetics, pharmaceuticals, banking, tourism, media, and fashion. This broad coverage reflects the diverse nature of the Halal industry and its integration into various aspects of daily life and business.
Bhugio also seized this opportunity to educate the business community in the Faisalabad Chamber of Commerce & Industry (FCCI) about the lucrative global Halal market. Valued at an astonishing $4.2 trillion and growing rapidly, this sector presents enormous opportunities for businesses willing to adapt and innovate. His call to action for businesses to replenish their knowledge and understanding of the Halal market highlights the dynamic and evolving nature of this industry.
The establishment of the Halal Certification Centre in Faisalabad is a significant milestone in Pakistan’s journey towards becoming a leader in the global Halal market. It not only facilitates the certification process but also plays a crucial role in educating and informing consumers and businesses about Halal products. This development is a testament to the growing importance of the Halal industry and Pakistan’s commitment to being at the forefront of this global trend.