Seoul Market Truly Embraces Muslim Visitors Through the Salam Alaykum Experience

Ever wondered where the real heart of Seoul beats? Picture this: you step into a whirlwind of sizzling aromas, the energetic buzz of friendly vendors, and a kaleidoscope of sights and sounds. Welcome to Myeongdong, the Seoul market that’s more than just a marketplace – it’s an experience that grabs you from the moment you arrive and keeps you coming back for more. Get ready to explore the vibrant soul of Seoul!

During a recent visit to the South Korean capital for a journalists’ conference, it wasn’t the ubiquitous K-pop merchandise or the dazzling array of cosmetics that first captured my attention. Instead, it was a simple yet profound sign adorning a takoyaki cart that resonated. Emblazoned in both elegant English script and flowing Arabic calligraphy were the words “Alsalam ealaykum.” Below this welcoming greeting, a clear placard displayed prices alongside a reassuring note: “Muslims can eat.”

Intrigued, I approached the vendor, the tantalizing scent of grilled octopus filling the air as he expertly crafted the ball-shaped snacks. Takoyaki, a beloved street food originating in Japan, typically features a savory wheat flour batter encasing tender pieces of octopus, crispy tempura flakes, tangy pickled ginger, and fragrant green onions. The fact that this particular offering not only smelled divine but was also halal–permissible according to Islamic dietary laws – felt like an unexpected and deeply appreciated discovery.

“Do you understand what that greeting means?” I inquired as I placed my order, watching his practiced movements.

With a confident smile, the vendor replied, “Of course. It’s a greeting for Muslims, meaning ‘peace be with you.’ It’s my way of welcoming people here and letting them know my food is for everyone.” This simple act of acknowledging and catering to Muslim visitors speaks volumes about the evolving landscape of Seoul and its renowned markets.

Related: The Ultimate Guide to Halal Travel and Muslim-Friendly Destinations in Korea

The Transformation of Seoul Market: Catering to a Global Audience

Myeongdong Street, this iconic Seoul market, began its journey towards greater inclusivity in 2016, coinciding with South Korea’s strategic efforts to attract and better accommodate Muslim travelers. While the consumption of pork and alcohol remains deeply ingrained in the nation’s culture and lifestyle, South Korean authorities recognized the immense potential of the halal tourism market and proactively implemented measures to cater to its specific needs.

This foresight has proven remarkably prescient. Over the past decade, South Korea has witnessed a substantial increase in the number of Muslim tourists, drawn by the country’s unique blend of ancient traditions and modern dynamism, its captivating K-pop culture, and increasingly, its growing commitment to providing a welcoming environment. By 2019, the annual number of Muslim visitors to South Korea had surpassed the significant milestone of one million, a testament to the country’s burgeoning appeal. While the global pandemic in 2020 caused a temporary dip in these numbers, the recovery has been robust. In 2023, South Korea welcomed an impressive 985,000 Muslim visitors, marking a remarkable 33 percent increase from the previous year. Projections indicated that the one-million mark was likely crossed again in the subsequent year, solidifying South Korea’s position as an increasingly attractive destination for Muslim travelers.

This growth is not accidental. The South Korean government and local businesses have actively worked to create a more Muslim-friendly infrastructure. The number of halal-certified restaurants has steadily increased across the country, making it easier for Muslim tourists to enjoy authentic Korean cuisine without compromising their dietary requirements. To further facilitate this, a comprehensive guidebook has been introduced, providing tourists with readily accessible information on halal-certified establishments and Muslim-friendly amenities. Additionally, prayer rooms have been established in key locations throughout major cities, ensuring that Muslim visitors have convenient spaces for their religious observances.

Initiatives like the Salam Seoul Festival, an annual celebration of Islamic culture, play a vital role in fostering understanding and showcasing Seoul’s commitment to inclusivity. This festival provides a platform for cultural exchange and highlights the city’s efforts to create a welcoming environment for Muslim visitors. Similarly, Halal Restaurant Week Korea, another annual event, sees hundreds of halal-certified restaurants across the nation offering special promotions and events, further solidifying South Korea’s image as a Muslim-friendly destination.

Myeongdong: A Microcosm of Seoul’s Welcoming Spirit

Myeongdong Seoul market stands as a shining example of this broader national trend. The once predominantly non-halal street food scene has gradually transformed, with an increasing number of vendors now proudly displaying halal certifications. This adaptation reflects the market’s inherent ability to evolve and cater to the changing demographics of its visitors.

Hamad Al Harbi, a 44-year-old engineer from Saudi Arabia, is a testament to this positive change. On his sixth trip to Seoul, he enthusiastically shared his experiences. “This is one of my all-time favorite cities; I never get bored with it,” he remarked. His first visit in 2014 presented a culinary challenge, with limited halal options forcing him to rely on Italian food. However, his subsequent trips have been markedly different. “The past few trips have been different, though,” he explained. “I don’t worry about what to eat anymore, and I keep coming back for the food experience.”

Driven by his desire for his family to experience the magic of Seoul, Mr. Al Harbi traveled to the South Korean capital with his wife and two children during Eid Al Fitr. Their choice of accommodation – a hotel conveniently located near Myeongdong Street – underscores the market’s central role in their Seoul itinerary. “We visit the street market every night, and we enjoy all the food they offer, from the tteokbokki [simmered rice cake] and Korean fried chicken to the hotteok [sweet Korean pancakes],” he shared, his voice filled with genuine enthusiasm. The clear halal markings on the food stalls provide reassurance and allow his family to fully immerse themselves in the diverse culinary offerings of the Seoul market.

Mr. Al Harbi’s sentiment echoes the feelings of many Muslim tourists who now find Seoul a significantly more welcoming destination. “With everything marked as halal, and the country’s efforts to accommodate Muslims with food, skincare, and other products, we feel welcome, so we’ll be back again soon,” he affirmed. His repeated visits and his decision to bring his family highlight the profound impact of Seoul’s efforts to cater to the needs of Muslim travelers.

Beyond the Halal Sign: The Broader Appeal of Seoul Market

While the increasing availability of halal food options is a significant draw for Muslim tourists, the allure of the Seoul market extends far beyond dietary considerations. Myeongdong is a sensory feast, a vibrant hub where fashion trends are born, where innovative cosmetics are showcased, and where the energy of Seoul’s street culture is palpable.

The market is a labyrinth of narrow streets and bustling alleys, each corner revealing a new and exciting discovery. From trendy clothing boutiques and independent designer shops to international cosmetic brands and quirky souvenir stalls, Myeongdong offers a diverse shopping experience that caters to a wide range of tastes and budgets. The vibrant atmosphere, fueled by the constant flow of people and the lively music emanating from various shops, creates an infectious energy that is both exhilarating and captivating.

Street food remains a cornerstone of the Myeongdong experience. Beyond the halal takoyaki, visitors can sample an array of Korean culinary delights. Spicy tteokbokki, the chewy rice cakes simmered in a fiery gochujang sauce, is a quintessential Korean street food. Crispy and flavorful Korean fried chicken, often served with a variety of sweet and savory sauces, is another must-try. For those with a sweet tooth, hotteok, the sweet Korean pancakes filled with brown sugar and nuts, offer a warm and comforting treat. Other popular options include gyeranppang (egg bread), odeng (fish cakes on skewers), and a seemingly endless variety of grilled meats and seafood.

The Seoul market is also a reflection of South Korea’s renowned beauty industry. Myeongdong is a haven for skincare and makeup enthusiasts, with countless shops offering everything from cult-favorite sheet masks to cutting-edge cosmetic innovations. The sheer variety and the often-competitive prices make it a popular destination for both local and international shoppers looking to explore the world of K-beauty.

Beyond the tangible offerings, the Seoul market provides a unique opportunity to immerse oneself in Korean culture. The interactions with vendors, the sounds of the Korean language, and the vibrant energy of the crowd offer a glimpse into the daily life and spirit of Seoul. It’s a place where tradition and modernity intersect, where global trends meet local charm.

The Future of Seoul Market and Muslim-Friendly Tourism

The success of the Myeongdong Seoul market in attracting Muslim tourists serves as a compelling model for other destinations seeking to tap into this growing market segment. The key lies in a genuine commitment to understanding and meeting the specific needs of Muslim travelers, from providing halal food options and prayer facilities to fostering a welcoming and inclusive atmosphere.

The increasing number of Muslim visitors to South Korea is not just a statistical trend; it represents a significant opportunity for economic growth and cultural exchange. As South Korea continues to enhance its Muslim-friendly infrastructure and promote its diverse attractions, it is poised to become an even more prominent destination for Muslim travelers from around the globe.

Seoul market, with its dynamic energy, diverse offerings, and growing commitment to inclusivity, will undoubtedly play a central role in this future. Its ability to adapt and cater to the evolving needs of its visitors, as exemplified by the increasing availability of halal options and the warm greetings in Arabic, underscores its enduring appeal and its importance as a cultural and economic hub in the heart of Seoul.