THAIFEX – Anuga Asia 2025: Empowering F&B Leaders at TasteInnovation Show

THAIFEX – Anuga Asia 2025, Asia Pacific’s premier food and beverage (F&B) trade show, is set to return to Bangkok, Thailand, from May 27 to 31, 2025, at IMPACT Muang Thong Thani. Under the theme “Beyond Food Experience,” this influential event will showcase 60 groundbreaking F&B innovations at the THAIFEX – Anuga tasteInnovation Show 2025, spotlighting trends in functionality, sustainability, and technology-driven solutions. Organized by the Department of International Trade Promotion (DITP), Thai Chamber of Commerce (TCC), and Koelnmesse, the event is poised to drive an estimated 98 billion baht in economic impact, reinforcing Thailand’s position as a global food industry hub.

A Platform for Global F&B Innovation

THAIFEX – Anuga Asia 2025 is more than just a trade show—it’s a dynamic platform where 3,233 exhibitors from over 56 countries will occupy 6,205 booths, showcasing cutting-edge products across nine key F&B categories: Drinks, Fine Food, Food Technology, Frozen Food, Fruits & Vegetables, Meat, Rice, Seafood, and Sweets & Confectionery. With over 90,000 trade visitors expected from more than 130 countries, the event facilitates unparalleled networking, business negotiations, and market expansion opportunities.

The tasteInnovation Show is a highlight of the event, featuring 10 winners and 50 finalists selected from nearly 800 submissions. These innovations, handpicked for their creativity and alignment with global trends, include products like GABA Calm Drip Coffee by FOODHO, which promotes mental wellbeing, and M Wrap® Real Bio 100% Compostable Food Film by MMP Corporation, a sustainable packaging solution that decomposes within 180 days. These products reflect the growing demand for health-conscious, eco-friendly, and tech-enabled F&B solutions.

Key Trends Shaping the F&B Industry

According to Innova Market Insights, Asian consumers are increasingly prioritizing health, nutrition, and sustainability. The 2025 edition of THAIFEX – Anuga Asia will spotlight these megatrends through its curated showcases and events:

• Functional Health Innovations: Drinkable formats offering benefits for stress relief, immunity, and digestion are gaining traction. For example, products like GABA Calm Drip Coffee cater to consumers seeking more than just nutrition—they want mindful solutions that integrate seamlessly into daily life.

• Sustainability and Ethical Sourcing: From upcycled drinks to compostable wraps, sustainable products are redefining the F&B landscape. Innovations like FLAVORWATCH by Gat Foods prevent spoilage in fruit-based beverages, ensuring quality and reducing waste.

• Halal and Organic Showcases: With over 800 halal exhibitors, THAIFEX – Anuga Asia 2025 emphasizes the growing intersection of halal certification with plant-based, organic, and health-focused trends. Products like Oat-k dairy-free oat-based beverages and Clever Mama Series Classic Milk Pudding cater to diverse dietary needs, including lactose intolerance and ethical preferences.

• Plant-Based and Alternative Proteins: The rise of plant-based products, such as Cremer Sustainable Foods’ Mala Duck Strips, highlights the shift toward high-nutrition, meat-free alternatives that align with both halal and vegan preferences.

Supporting Events to Spark Innovation

THAIFEX – Anuga Asia 2025 will feature a range of supporting events designed to inspire and connect industry leaders:

• THAIFEX – Anuga Startup: A launchpad for 30 emerging F&B entrepreneurs to pitch transformative ideas to buyers and investors.

• Future Food Experience+: A seminar and tasting session exploring next-generation food solutions, including AI-powered product development and sustainable processing.

• Alternative Protein Taste & Flavour Challenge: A live tasting event where visitors vote for the top alternative protein products, fostering innovation in this rapidly growing category.

• Thailand Ultimate Chef Challenge: Over 700 professional and aspiring chefs will compete in 20+ categories, showcasing creative techniques and global flavors.

• Trend Zone: In collaboration with Innova Market Insights, this zone will highlight 11 key F&B trends, including clean-label products, superfoods, and sustainable packaging.

Thailand’s Role as a Global Food Hub

Thailand, the world’s 12th largest food exporter, is projected to see food exports reach 1.75 trillion baht in 2025, a 6.8% increase from the previous year. THAIFEX – Anuga Asia plays a pivotal role in advancing the “Thai Kitchen to the World” policy, connecting 1,184 Thai exhibitors, including over 500 SMEs, with global buyers. Success stories, such as a Thai SME securing a trade deal with an Indian buyer after winning a tasteInnovation Award in 2024, underscore the event’s impact on fostering global market access.

Sunanta Kangvalkulkij, Director-General of DITP, emphasized Thailand’s strengths: “The diversity of raw materials, rich natural resources, distinctive food culture, and adaptability of Thai entrepreneurs position us as a leader in the global food industry.” Mathias Kuepper, Managing Director of Koelnmesse Asia Pacific, added, “THAIFEX – Anuga Asia reflects evolving consumer landscapes and accelerates innovation from concept to commercialization.”

Why Attend THAIFEX – Anuga Asia 2025?

• Discover Innovations: Explore award-winning products and emerging trends shaping the future of F&B.

• Network Globally: Connect with top buyers, importers, and industry leaders from over 130 countries.

• Gain Insights: Attend knowledge-sharing sessions and seminars led by experts on sustainability, health, and technology.

• Experience Thailand: Leverage Thailand’s strategic role as a gateway to the Asia Pacific F&B market, with an expected market growth rate of 8.8% CAGR from 2024 to 2031.

• Dates: May 27–31, 2025 (Trade Days: May 27–30, 10:00–18:00; Public Day: May 31, 10:00–20:00)

• Venue: IMPACT Muang Thong Thani, Bangkok, Thailand

• Registration: Visitor registration is now open at www.thaifex-anuga.asia.

THAIFEX – Anuga Asia 2025 is a must-attend event for F&B professionals seeking to stay ahead of industry trends, forge strategic partnerships, and explore innovative products. From functional foods and sustainable packaging to halal-certified and plant-based solutions, the event showcases the future of food and beverage in Asia and beyond. Join thousands of industry leaders in Bangkok to experience the Beyond Food Experience and drive the next wave of F&B innovation.

For more information, visit www.thaifex-anuga.asia or contact DITP at 1169.