THAIFEX – Anuga Asia 2025 Unlocks International Food & Beverage Deals

THAIFEX – ANUGA ASIA 2025, Asia’s largest international F&B trade event, recently concluded in Bangkok, Thailand, showcasing an impressive global turnout. The event welcomed 88,349 unique trade visitors, industry leaders, and C-suite executives from 143 countries/regions, all eager to explore the future of food innovation and unlock new business opportunities.

Organized by the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC), and Koelnmesse, THAIFEX – ANUGA ASIA 2025 saw a significant expansion in international participation. The event featured an impressive 3,231 exhibitors from over 57 countries and regions, solidifying its reputation as a crucial global strategic hub for the F&B industry.

Mathias Kuepper, Managing Director and VP Asia-Pacific, Koelnmesse, highlighted the event’s success: “THAIFEX – ANUGA ASIA has solidified its position over the years to become the top F&B show in Asia, with more than two-thirds of our exhibitors coming from abroad, reaffirming our position as a regional leader and global strategic hub. In fact, we have already started receiving applications for booth spaces from companies who are keen to join us next year and repeat exhibitors who have seen success in growing their business and building their network beyond this region.”

Increased Global Participation

This year marked a significant increase in global representation, with first-time participation from 10 markets across Central Asia, Africa, and Eastern Europe, including Monte Rosso from Slovenia and Lindo Confectionery from Uzbekistan. Additionally, new pavilions from Australia, Hong Kong, and the Netherlands further expanded the event’s global sourcing footprint.

Exhibitors reported substantial business outcomes directly from the show floor:

• Daniel Do Minh Ramos, Sales Manager of Empresas Aquachile S.A., shared, “Over the last few days, we have met with more than 100 meetings and have had the opportunity to close new deals with markets in Southeast Asia, Bangladesh, Australia, India, and Israel, valued at USD 1 million.”
• Steve Pham, Sale Director of Nam Viet Foods & Beverage JSC, stated, “We are very excited to be at THAIFEX- ANUGA ASIA this year because it allows us to showcase our products to new customers around the world. This year, we have clinched 8 new customers from West Africa, Europe and the USA, who ordered 25 containers of products valued at USD 500,000. We continue to see growing interest from new leads and expect to firm up more deals beyond the show.”
• Antonio Carlos di Gaspero, Accounts Director of WTS Trade, commented, “We came to THAIFEX – ANUGA ASIA with panettone as our focus, but were pleasantly surprised by the level of interest in our Brazilian protein range – including fish, pork, and beef. So far, we’ve made six solid connections with leading companies from the Maldives, Japan, the Philippines, and even a major supermarket chain in Thailand. One of those has already resulted in a confirmed deal worth USD 45,000.”

Strategic Engagement and Future Talent

Further enhancing the event’s dynamism was the Trade Mission and Hosted Buyers programme, which brought together over 2,117 industry leaders and key decision-makers from more than 40 countries/regions. Many of these participants, especially from locations like Indochina, were first-time attendees, engaging in specially curated pre-arranged meetings to foster better matching and drive superior business outcomes.

Recognizing the show’s focus on the future of food, many exhibitors chose THAIFEX – ANUGA ASIA as the ideal launchpad for their latest products.

Beyond business dealings, the event also nurtured future culinary talent. The 11th Thailand Ultimate Chef Challenge (TUCC), endorsed by the World Association of Chefs’ Societies (WACS), saw 452 professional and rising talents, including university students from various countries like Pakistan, compete and gain valuable WACS certification. This demonstrated THAIFEX – ANUGA ASIA’s commitment to developing the next generation of chefs.

Looking Ahead to 2026

THAIFEX – ANUGA ASIA 2026 is set to return from May 26 – 30, 2026, promising an even bigger, better, and bolder experience. An additional hall will be added to spotlight commercially viable innovations and trends, underscoring the show’s ongoing commitment to shaping the next phase of F&B growth in Asia.