US Halal Products Market Gains Momentum as Global Brands Boost Investment

The US Halal products market is witnessing an unprecedented surge, propelled by substantial investments from global brands and a rising consumer demand for ethically sourced, certified products. As of October 2025, the market is gaining significant traction, with multinational corporations recognizing its potential as a high-growth sector. Valued at approximately US$ 100 billion in 2024, the US Halal market is projected to grow at a compound annual growth rate (CAGR) of 9.47% through 2033, potentially reaching US$ 226 billion. This growth is not merely a trend but a strategic shift toward inclusivity, sustainability, and market expansion, appealing to over 3.5 million Muslims in the US and non-Muslim consumers seeking clean-label, high-quality alternatives.

For investors, entrepreneurs, consumers, and policymakers, this development offers a wealth of opportunities. This article provides a comprehensive, engaging, and SEO-friendly exploration of the latest trends, key drivers, challenges, and future prospects of the US Halal products market, adhering to Google’s E.E.A.T principles to deliver authoritative and trustworthy insights.

Related: Building Brand Equity for Halal Food Products in the US

The Current State of the US Halal Market: A Snapshot of Growth

The US Halal products market spans a diverse range of categories, including food and beverages, cosmetics, pharmaceuticals, and financial services. Once considered a niche segment, it has evolved into a mainstream force due to demographic shifts and changing consumer preferences. The Muslim population in the US is projected to double by 2050, driving demand for Halal-certified products that comply with Islamic dietary laws, which prohibit pork and alcohol and mandate humane animal treatment.

In 2024, the North American Halal food segment alone was valued at US$ 100.11 billion, with forecasts indicating robust growth. Globally, the Halal economy is expected to reach US$ 9.5 trillion by 2030, with accelerated scenarios projecting up to US$ 10.5 trillion. In the US, meat, poultry, and processed foods dominate, but emerging sectors like Halal cosmetics and personal care are gaining momentum, with the global Halal cosmetics market expected to surpass US$ 80 billion by 2025.

A key driver of this market’s appeal is its crossover demand. Health-conscious consumers, vegetarians, and those prioritizing ethical sourcing are increasingly choosing Halal products for their perceived quality, hygiene, and transparency. This broadening consumer base is fueling market expansion, making it a strategic focus for global brands and a compelling opportunity for stakeholders.

Global Brands Leading the Charge: Strategic Investments and Expansions

Major global corporations are spearheading this growth by investing heavily to capture market share. Nestlé, a long-standing leader in Halal certification, continues to expand its offerings. In October 2024, Nestlé Canada confirmed that several imported products, such as Nido toddler drink, are sourced from Halal-certified factories, ensuring availability for US consumers through cross-border trade. This aligns with Nestlé’s broader strategy to integrate Halal standards across its supply chain to meet rising North American demand.

Cargill, a global agribusiness giant, made a strategic move in January 2025 by acquiring two case-ready meat plants in the Northeast US, enhancing its capacity to produce packaged beef, pork alternatives, and value-added Halal lines. This acquisition strengthens supply chains and positions Cargill to meet the growing demand for Halal meat, which is projected to reach US$ 371 billion globally by 2030 at a 5.12% CAGR.

Unilever is also making significant strides. In February 2025, the company launched a Halal Research Center in Indonesia, positioning it as a global hub for Halal-certified food innovation. While focused on Muslim-majority markets, this initiative impacts the US, where Unilever’s brands like Dove and Lipton are adapting to Halal standards to appeal to diverse demographics. Similarly, JBS, the world’s largest meat processor, opened a US$ 50 million chicken-nugget facility in Jeddah in November 2024 but is scaling up its US operations to boost Halal exports and domestic supply.

These investments reflect a strategic approach: brands are not only certifying products but also investing in research and development, supply chain traceability, and targeted marketing to build consumer trust. For example, BRF S.A., with brands like Sadia, emphasizes ethical sourcing, resonating with US consumers who value sustainability. These efforts are creating jobs, fostering innovation, and elevating the market’s visibility.

Several factors are propelling this market’s growth. First, demographic trends play a significant role. The increasing purchasing power of the US Muslim population, combined with millennial and Gen Z preferences for ethical and sustainable products, is a major driver. Social media sentiment analysis from October 2023 to March 2025 shows a surge in positive attitudes toward alternative brands, particularly in food and cosmetics, as consumers favor ethically aligned companies.

Second, advancements in regulatory frameworks and certification processes are facilitating growth. Organizations like the Islamic Services of America (ISA) and the Halal Foundation are streamlining certification, making it easier for brands to comply. Government initiatives, such as Canada’s Kosher & Halal Investment Program launched in April 2025, provide funding to enhance slaughter capabilities and market access, indirectly benefiting the US through regional trade.

Third, economic incentives are a key factor. The Halal market’s resilience amid global disruptions, coupled with its emphasis on local production and intra-trade, makes it an attractive investment. E-commerce platforms are further democratizing access, with consumers willing to pay premiums for certified products, leading to higher profit margins for businesses.

Despite its promising outlook, the US Halal market faces several challenges. Supply chain complexities, such as ensuring end-to-end Halal compliance, pose significant risks. Certification costs can be prohibitive for smaller companies, limiting their market entry. Misconceptions about Halal products—often viewed solely as religious requirements—can hinder broader adoption among non-Muslim consumers. Additionally, geopolitical events influence consumer sentiment, with boycotts favoring brands aligned with ethical values.

For readers navigating these challenges, transparency is critical. Brands should invest in technologies like blockchain for supply chain traceability, while consumers can use tools like the Scan Halal app to verify certifications. Education campaigns can also dispel myths, broadening the market’s appeal.

The US Halal market offers a wealth of opportunities for diverse stakeholders. For investors, high-return prospects exist in sectors like Halal fintech and tourism, with the overall underserved Halal economy projected at US$ 4 trillion. Entrepreneurs can explore niches such as Halal e-advertising or digital assets, as seen in platforms seeking investors for transparent ecosystems.

Consumers benefit from increased availability in supermarkets and online platforms, with brands like the American Halal Company leading in ready-to-eat meals. Policymakers can support growth through incentives, drawing inspiration from initiatives like Saudi Arabia’s Vision 2030, which targets the US$ 4.6 trillion global Halal market through strategic collaborations.

For businesses, partnering with certification bodies and leveraging e-commerce can unlock new revenue streams. Local entrepreneurs can engage through trade associations, while international investors might explore public-private partnerships or tenders for Halal processing facilities.

Future Outlook: Sustained Growth and Innovation

The US Halal products market is poised for exponential growth. By 2034, the global Halal food sector could reach US$ 9.45 trillion, with the US capturing a larger share through innovations like personalized products and sustainable sourcing. Emerging trends, such as Halal-compliant Web3 technologies and AI-driven certification processes, will further integrate the market into mainstream economies.

Experts predict that by 2030, mainstream brands will fully embrace Halal integration, driven by consumer demand and economic viability. For readers, staying informed through industry forums, such as those hosted by the Future Growth Forum, can provide valuable networking and insights into market trends.

The US market’s growth mirrors global trends. In Asia, countries like Indonesia and Malaysia are refining Halal regulations, while emerging markets like Vietnam invest in Halal to boost trade. Collaborative efforts, such as the Public Investment Fund’s partnerships with the Islamic Development Bank, focus on joint projects in Halal sectors.

In the US, initiatives like the Kosher & Halal Investment Program underscore government support, complementing private investments from firms focusing on Shariah-compliant stocks. These efforts align with broader economic goals, positioning the Halal market as a driver of inclusive growth.

In conclusion, the US Halal products market’s momentum, fueled by global brand investments, reflects a powerful convergence of ethics, economics, and innovation. As it continues to gain traction, stakeholders who act strategically stand to benefit significantly from this dynamic and inclusive sector.