What do customers want from a traceability solutions provider? Why do they need traceability solutions in the first place? These are important questions for a company that is serious about providing traceability solutions to its customers and keep them happy too.
What Do Customers Want From A Traceability Solutions Provider?
What Do Governments Need?
Governments at all levels want to ensure that taxes are collected and that laws and regulations are applied. They need a reliable and secure capability to indicate whether a product on the market is authentic or counterfeit.
Government authorities want to operate with complete oversight and control to run the countries in question without facing any serious troubles from any quarters.
What Do Manufacturers Need?
Manufacturers seek to control and optimize their entire supply chain to effectively combat illicit trade and improve their capacity to recall products in the event of a major issue.
As the global Halal industry is expanding, Muslim consumers are increasingly demanding transparency and access to product information including country of origin, product composition, and Halal certification (allergens, product health & safety claims, organic, gluten, halal, kosher, user guide, etc.).
When brand owners are increasing product transparency, they build consumer trust that can translate into brand loyalty.
What Are The Supply Chain Providers Looking For?
Distributors seek to maintain the integrity of their increasingly complex logistics and distribution networks, while effectively managing their stock transactional events. They should be able to verify expiration dates and detect counterfeits on time so that they can make informed decisions based on the correct data available.
Interoperability across stakeholders within the distribution and logistics networks is critical. The stakeholders in any Halal supply chain system look for a common, industry standards-based solution to effectively meet their requirements.
They need a traceability solution to manage this complexity and. An ideal traceability solution should be suited for all types of products sourced from diverse industries. The Halal Times staff found one such tool which is created for ease of implementation and use, along with rapid scalability, INEXTEND is based on recognized international standards (GS1 / EPCIS) and is developed by a company called INEXTO.
What Do Consumers Want?
The innovative INEXTRACE smartphone application empowers consumers to establish a trusted relationship with the products and brands that they purchase. With INEXTRACE, consumers can access detailed information regarding their products.
With INEXTO’s solutions, they can verify important information about the product, including its authenticity, provenance, expiration date, Halal ingredients, allergens, certifications, and relevant product claims.
They can also obtain useful information regarding product instructions, warranty registration, and even request after-sales service.
Consumers all around the globe are becoming vocal about their product choices and preferences. They want to make informed decisions about the products and services they purchase to meet their needs.
The availability of a reliable traceability solution will help them do that without having to worry about the authenticity of a Halal product they buy.