World’s largest Halal Event Showcases Philipine Products

THE Philippines, through the Department of Trade and Industry’s Export Marketing Bureau (DTI-EMB) and the  Philippine Trade and Investment Center (PTIC)-Kuala Lumpur, is set to take part in the Malaysia International Halal Showcase (Mihas) 2017 from April 5 to 8 in Kuala Lumpur, Malaysia.

After years of absence at Mihas, the Philippines is back with 30 Philippine companies that will showcase halal-certified products at the Philippine Pavilion. Joining the business delegations are 27 food manufacturers and three from the non-food sector.

Products to be showcased include food and beverage, processed meats and snacks and cosmetics, and personal care. With its Philippine export industry development program, the Philippines’s participation at this trade show is the biggest to date.

“The Philippines takes this opportunity to introduce itself as a major supplier of halal-compliant products to the world.  We are here to take part in the global halal initiative and to bring about innovative products that will complement the global halal ecosystem.  The Philippines brings together the strong collaboration of halal stakeholders in the Philippines with the deliberate approach under the recently passed Philippine Halal Export Promotion and Development Law [Republic Act 10817],” said Sean M. Perlada, DTI-EMB director.

The PTIC–Kuala Lumpur also expressed confidence in the success of the Philippines’ participation, especially with the keen interest shown by businessmen in Malaysia to visit the Philippine Pavilion and meet the company representatives.

“We have gained recognition in the industry with businesses and business organizations, culinary schools, hotels, food manufacturers, and wholesalers alike, expressing excitement to see what the Philippines can offer in terms of halal,” PTIC Kuala Lumpur Commercial Attaché Katrina Banzon said.

Mihas is considered the world’s largest halal event. It offers networking and business proposition for halal exhibitors and buyers. Mihas records showed it welcomed over 22,000 trade visitors from more than 70 countries and generated record sales beyond RM1 billion for 600 exhibitors.

Mihas is hosted by the Malaysian Ministry of International Trade and Industry, organized by Malaysia External Trade Development Corp. in association with Halal Industry Development Corp. and the Department of Islamic Development Malaysia.