Abu Dhabi Islamic Bank (ADIB) has launched a virtual sales platform that allows customers to communicate with the bank remotely and apply for personal finance products, covered cards, takaful products, and other banking solutions from the comfort of their homes.
This is the first-ever virtual sales platform offered by a financial institution in the UAE. It is equipped with a set of virtual banking tools, including an electronic application and electronic signature services. Since its launch, more than half of the bank’s card sales have been executed via the platform remotely.
The bank experienced a significant surge in customer demand for digital banking services in 2020 due to the COVID-19 pandemic. About 94% of banking transactions with the bank, including money transfers, are now being executed through digital channels, and 65% of customers’ data are updated through the bank’s digital channels. In addition, the percentage of new customers who opened accounts through digital banking is 50% of the total number of customers recruited by the bank during this time.
The virtual sales platform is expected to help ADIB grow its market share in the UAE market siginficantly.