Al Islami Foods Caps “Everyone’s a Winner” with Prize Ceremony

Al Islami Foods, a UAE-based pioneer in providing premium halal poultry, meat, and snack products, recently celebrated the conclusion of its “Everyone’s a Winner” campaign with a grand prize distribution ceremony held at the Union Coop in Al Barsha. This initiative, launched in November 2023, was designed to reward the loyalty of Union Coop shoppers by offering them the chance to win lavish prizes. Customers who purchased Al Islami products worth AED 50 or more could win a grand prize of a luxurious 28.35-gram gold bar or one of ten 7.7-gram gold coins.

The campaign was specifically tailored to add extra joy to the festive season, providing every participant with guaranteed prizes through scratch cards obtained with each qualifying purchase. Participants were invited to join a digital lucky draw by scanning a QR code on their scratch cards, heightening engagement and excitement.

The grand finale of this campaign was the prize distribution ceremony at the Union Coop’s Al Barsha branch, where one lucky winner was awarded the gold bar and ten others received gold coins. Mr. Zubair Ahmad, Marketing and International Sales Director of Al Islami Foods, expressed his congratulations to all the winners, noting that the campaign was a gesture of appreciation for the company’s valued customers during the festive period. He emphasized that the success of the “Everyone is a Winner” initiative has encouraged the company to plan further engaging competitions.

With a legacy spanning over five decades, Al Islami Foods has established itself as a leading halal food brand on a global scale. In 2023, it was ranked among the Top 5 Halal Products Companies by the Organization of Islamic Cooperation (OIC) and previously received the esteemed iHalal Brand of the Year award in 2021. The company continues to uphold its commitment to quality and innovation, solidifying its reputation as a trusted provider of halal-certified products and a champion of consumer engagement and loyalty.