How Food Brands Can Market to Muslims
Consumers are more conscious than ever about where their food comes from—and Muslim consumers are no exception. In her latest column, Ogilvy Noor’s …
Japan’s Visa-Free Strategy Is Driving a New Wave of Muslim Tourism from ASEAN
In early October, a Malaysian family landed in Osaka for what they expected would be a routine immigration check. Instead, their passports were …
Halal Meat Growth Puts Labelling and Regulation in Focus
The global halal meat industry is entering a more demanding phase of its evolution. Once treated as a niche category catering to specific religious …
What is the Future of Digital Banking in the UAE?
The United Arab Emirates is engaged in one of the most ambitious financial engineering projects of the 21st century. Its digital banking revolution is …
Taiwan Encourages Halal Certification To Attract Muslim Tourists
Forget semiconductors for a moment. The most potent tool in Taiwan’s economic diplomacy right now might just be the Halal certification stamp.
This …
Are Big Tech Companies Destroying Bank Brands?
When the first Apple Card launched in the United States in 2019, many analysts dismissed it as a symbolic partnership—a Silicon Valley status card …
6 Key Sales and Marketing Factors That Influence Customer Decisions for Halal Brands
In the competitive world of halal brands, it’s essential to grasp why customers decide to say ‘yes’ or ‘no’ to a product. Understanding these …
Modest Fashion Is Not Just a Fad: A Global Market Entering Its Defining Era
In 2010, few global retailers believed modest fashion could ever become a mainstream category. Yet in 2024, Indonesia’s Modest Fashion Week saw buyers …