The event is considered the largest in its segment in the country and will take place in a hybrid format on October 23 and 24 in São Paulo.
São Paulo, October 20, 2023 – Marfrig, the world’s largest hamburger producer and a leading global beef company, and BRF, one of the world’s largest food companies, are participating in the second edition of the Global Halal Brazil Business Forum (GHB). It is the country’s largest event focused on the halal market, organized by the certifier FAMBRAS Halal and the Arab Brazilian Chamber of Commerce. The forum occurs in a hybrid format on October 23 and 24 at the WTC Events Center in São Paulo.
“The halal market grows annually and is one of Brazil’s top three largest export destinations. Marfrig’s presence and sponsorship at this event reinforce our stance and commitment to the Muslim community. It’s another opportunity to discuss global industry trends, strengthen partnerships, expand our business, and foster relationships with experts in this market,” says Rui Mendonça, Marfrig South America CEO.
BRF is now one of the world’s largest producers and exporters of poultry and also one of the leading manufacturers of animal-origin food products produced by halal principles. “This is a relevant market for BRF’s global presence, where we have been operating since the 1970s and are leaders with the Sadia brand. We remain committed to developing the region, where we also have processing plants to produce value-added products tailored to the local consumer’s preferences,” says BRF CEO Miguel Gularte.
Under the central theme “Innovation, Technology, and Sustainability Driving Business,” the forum will bring together experts, authorities, and business leaders from Brazil and worldwide to discuss the halal and its production, services, and certification in Brazil. Over two days, participants will learn more about this sector and explore a comprehensive agenda of business and lectures.
Among the speakers are Leonel Almeida, Sustainable Livestock Manager at Marfrig, who will participate in a panel on ESG practices aligned with Halal values, and Leonardo Dallorto, Vice President of International Market and Planning at BRF, who will give the opening presentation on BRF’s success story in the global halal and join a special panel discussing the company’s logistics strategies.
The term “halal” refers to all products and services permitted for consumption by Muslims, following the principles of the Islamic religion. According to The State of Islamic Economy Report 2022, the halal market is continuously growing, consisting of the 57 member countries of the Organization of Islamic Cooperation (OIC) and nations with significant Muslim communities, generating approximately 5.7 trillion dollars in annual revenue.
About BRF and the Halal market
BRF is present in 127 countries, and its purpose is to provide increasingly delicious and convenient high-quality food to people worldwide through the sustainable management of its supply chain, from the field to the table.
In Brazil, 7 out of BRF’s 34 production units follow the halal production principles and can export to these markets. In the Middle East, 100% of the production is halal-certified, which includes 5 factories, 11 distribution centers, a Halal Food Innovation Center, and commercial offices.
In August 2023, BRF announced the formation of a joint venture with the Halal Products Development Company (HPDC), a subsidiary of the Public Investment Fund (PIF), the sovereign wealth fund of Saudi Arabia. The main objective of the new company is to develop the halal industry in Saudi Arabia through innovation. The agreement includes the establishment of a Halal Business Hub, a Halal Food Innovation Center, and a Center of Excellence.
About Marfrig and the Halal market
Marfrig is one of the leading companies in the beef industry and the world’s largest hamburger producer, with a net revenue of 32.5 billion reais in the second quarter of 2023. It has a daily slaughter capacity of over 30,000 cattle in its facilities in South and North America, as well as a production capacity of 247,000 tons of hamburgers per year. With more than 30,000 employees across 31 production sites, Marfrig processes and markets fresh beef, processed products, ready-to-eat beef-based dishes, complementary products, and meat by-products, including leather for domestic and foreign markets. Recognized for the quality of its products and sustainable practices, Marfrig maintains pioneering projects for environmental and natural resource preservation.
The company has been halal-certified since 2016 for processed products and since 2017 for the beef category. That enables a broader market reach for sales, allowing Marfrig’s products to reach more countries and customers.
Date: October 23 – 24, 2023
Venue: WTC Events Center (Avenida das Nações Unidas, 12551, São Paulo – SP)
Open registrations: https://
BRF/Marfrig Stand: Stand 3