Free event takes place alongside the Global Halal Brazil Business Forum (GHB) forum, organized by the FAMBRAS Halal certifier and the Arab-Brazilian Chamber of Commerce, and will bring together experts, authorities, and entrepreneurs from Brazil and around the world to discuss the Halal market.
São Paulo, October 10, 2023 – The Halal Technical-Scientific Congress (CTec Halal), the first event of its kind held in Latin America, will take place in São Paulo on October 23rd and 24th, from 2:30 p.m. to 5 p.m. at the WTC Events Center. The congress is led by the International Halal Academy, a private institute specialized in Halal training, qualification, and continuous education.
CTec Halal aims to share knowledge and experiences about the Halal market with students, academics, professionals, and those interested in learning more about the subject.
Halal refers to all products and services permitted for consumption by Muslims, according to the principles of the Islamic religion. It is a significant and growing market that encompasses the 57 member countries of the Organization of Islamic Cooperation (OIC), as well as nations with large Muslim communities, generating approximately US$ 5.7 trillion annually, according to The State of the Islamic Economy Report 2022.
Globally, there are nearly 2 billion Muslims, but those who follow conscious consumption or seek safe products and services from brands with social and environmental concerns also prefer Halal-certified items that embrace these principles.
Brazil is one of the largest Halal suppliers in the world – it is the world’s largest exporter of Halal poultry, leading the segment for over a decade. There are also many other Brazilian products with Halal certification that are successful in the Islamic market. Due to the quality and potential of Brazilian industries, this trade can significantly expand as there are many opportunities.
Program – The first day of the Congress will highlight the presentation of 10 technical and scientific papers on Halal. They were previously selected by the scientific committee of the event and cover various topics such as Muslim consumer trust, the use of artificial intelligence to ensure Halal compliance in the food industry, innovation cases, and studies on cultured meats, among many others.
On the second day, the “Halal Tourism Training Course” will take place, during which participants will learn about practices, ethics, and how to serve Muslim travelers. This course is held in partnership with the São Paulo State Secretariat of Tourism and Travel.
The Congress is supported by the Arab-Brazilian Chamber of Commerce, FAMBRAS Halal, Laila Travel, Pão & Arte, and Sadi Center.
Global Halal Brazil Business Forum – CTec Halal takes place alongside to the second edition of the Global Halal Brazil Business Forum (GHB) – which will bring together experts, authorities, and entrepreneurs from Brazil and the world to discuss the Halal market. The forum activities take place at the same location, but in the morning, between 9 a.m. and 1 p.m.
The GHB program encompasses essential points about the Halal market, divided into panels that will be addressed throughout the forum: “ESG practices aligned with Halal values”; “The added value of Halal products for consumers”; “Tourism and entertainment: innovation and competitiveness”; “Technology driving international Halal business”; “Halal, logistics, and strategic hubs”. The event program will also announce collaborations and initiatives for the development of Halal production chains in Brazil.
The second edition of the Global Halal Brazil Business Forum (GHB) is sponsored by BRF, Marfrig, Travel Plus, and WLP. Official partners are Apex Brazil, the Ministry of Development, Industry, Trade, and Services, the Federal Government, and the Islamic Chamber of Commerce, Industry, and Agriculture.
Registration for both events is open and free for those who wish to attend in person or watch the live broadcast.