The Brunei Economic Development Board (BEDB), in collaboration with Darussalam Enterprise (DARe), proudly unveiled a historic achievement that underscores Brunei’s growing footprint in the global marketplace. This momentous occasion marked the initiation of Brunei’s maiden export of locally manufactured products to the prestigious Mustafa Centre in Singapore, signifying a significant leap forward in the nation’s international economic presence.
The culmination of this endeavor saw a meticulously packed 20-foot container, brimming with a diverse array of high-quality Bruneian goods, embarking on its journey to Singapore via the trusted vessel of Amann Shipping, setting sail on Tuesday, September 26.
To commemorate this monumental milestone, a special ceremony was held at the Muara Port on Monday, drawing the participation of esteemed dignitaries and key figures. Among the distinguished guests were Tutiaty Abdul Wahab, the Permanent Secretary of the Ministry of Primary Resources and Tourism (MPRT), who also serves as a Board Member of BEDB and DARe; Mohd Yusree Junaidi, Deputy Permanent Secretary I at MPRT; Noralinda Ibrahim, Acting Deputy Permanent Secretary II of MPRT; Zeng Caili, the Chief Executive Officer (CEO) of Muara Port Company Sdn Bhd; and Daniel Leong, Acting CEO of BEDB and DARe. The ceremony also saw the presence of representatives from MPRT and DARe, all united in celebrating this remarkable achievement.
This momentous export initiative was the culmination of relentless efforts by DARe and MPRT to facilitate the seamless access of Bruneian products, encompassing both processed and manufactured goods, to the global stage. Achieving success in foreign markets necessitates a strategic blend of policy harmonization, effective product promotion, and a genuine willingness to engage in price negotiations and supply agreements with prospective importers.
Before this groundbreaking export venture could take flight, a series of comprehensive engagement sessions with Mustafa Centre were masterfully orchestrated by DARe. This included an illuminating visit to Mustafa Centre in April of the same year and an enlightening seminar held in Brunei, focusing on the intricacies of exporting to Singapore from the perspective of discerning buyers.
Concurrently, DARe skillfully orchestrated product sampling sessions, putting the spotlight on Brunei’s export-ready and export-potential products, while also facilitating critical price negotiations between Mustafa Centre and potential Bruneian exporters. The fruits of these endeavors resulted in an unequivocal commitment from Mustafa Centre to procure products from five Bruneian companies: Ghanim International Sdn Bhd, Marimin Sdn Bhd, Sabli Food Industries (B) Sdn Bhd, Sahamada Corporation Sdn Bhd, and Taurean Bakeshop and Café. These agreements solidified a promising future for Brunei’s export industry, showcasing the nation’s ability to compete and excel on the global stage.