The demand for Halal certification is on the rise. Manufacturers are rushing to get their products certified to meet the Halal food demand. Certification bodies have been quick to capitalize on the rising trend. Halal certification has become one of the most sought-after certifications in the food industry, with more than 3,500 companies now certified by leading organizations like Global Halal Alliance (GHA), ISA Halal, and Islamic Standards Committee (ISC). This growth has created a supply glut of Halal products, which is hindering growth for certifiers and driving up prices.
Some companies in the Halal food market are attempting to address this issue by developing niche Halal ventures. For instance, Jeroboam Foods manufactures gluten-free pancake mixes and pizza crusts that are Halal; malted barley beverages from Roaring Lion Brewery are also religiously compliant. But even with niche efforts like these, it’s doubtful that enough products will be made to meet the overwhelming demand from consumers who want everything Halal-friendly.
Why Demand for Halal Products Rising
This growth of the Halal food market will be aided by several factors, including rising incomes, increased preference for healthier diets, and increased awareness of Halal foods among consumers. However, challenges faced by the Halal food industry include competition from conventional alternatives and a lack of understanding among some consumers about how Halal foods are produced.
Moreover, the growth of e-commerce is likely to play a significant role in fueling the Halal food market’s growth over the next few years. In recent years, online platforms have expanded their offerings across a wider range of foods, making it easier for consumers to find products that comply with Islamic dietary guidelines. In addition, these platforms are now providing tools and resources for restaurateurs who want to serve Halal dishes.
Increasing awareness of Halal food among both consumers and restaurateurs will also promote growth in the market. SkyQuest predicts that more restaurants will start offering Halal options as customers become increasingly aware of what this term means and what kinds of dishes fall within its scope.
Are Halal Certification Bodies Ready To Meet the Challenge?
Are Halal Certification bodies ready to meet the growing demand for Halal-certified products to meet the growing needs of Muslims and health-conscious mainstream consumers alike? The question is up for debate. But, one thing is certain. It is a challenge as well as an opportunity for these certification bodies to help meet the growing demand for Halal food products globally.
They need to keep the vital interests of consumers at the front before they can think of grabbing this golden opportunity.