A halal label is a gateway to success in business as the global halal economy has been expanding for the last two decades. The fact was echoed by the representatives from Brazillian halal certification bodies in an online webinar on “Global Halal Market: Trends, Regulation, and Opportunities,”
The webinar was hosted by the Arab Brazillian Chamber of Commerce. The event attracted about 1,000 viewers from all over the world. It featured CDIAL Halal president Ali Saifi, Fambras Halal president Mohamed Zohgbi, Alimentos Halal commercial director Nasser Khazraji, and Siil Halal president Chaiboun Darwiche.
Zoghbi stressed that carrying out researches for new halal sectors was one of the first steps to widen the halal food market for Brazil. “The country stands out in animal protein, but we can’t forget about other growing industries in the halal economy.” He said that market studies must be done to confirm the viability of various business ideas in the halal sector.
“Many companies in Brazil are capable of supplying other halal products to the world apart from halal chicken from the country. But we need to study the global halal industry to understand the halal market and take action accordingly. Even in non-Muslim markets, people are choosing halal products because they are of high quality,” Zohgbi pointed out.
Siil Halal president Chaiboun Darwiche expressed the view that Brazil had a certifier accrediting entity. “Halal is a state policy, and we must pay attention to it. We are already doing an excellent job. Now, we should fully embrace new technologies to take advantage of the halal opportunities the industry has to offer.
He further pointed out that they needed to use digital tools to make their job easier. “Certification shouldn’t be an obstacle; it is there to support Brazilian exporters. Therefore, we should do what we can to make things easier for all of us,” he said.
CDIAL Halal president Ali Saifi also believed that we should look at certification as a ticket to export our products to the world. “The word halal shouldn’t be regarded as a barrier. Companies must see it as a viable business opportunity. The halal label brings immense possibilities and market openness for every stakeholder.” he said.