In a vibrant city like Hong Kong, where culinary diversity meets global ambition, a groundbreaking initiative is set to transform the dining landscape. By the end of 2025, Hong Kong will welcome its first batch of halal-certified restaurants under the newly launched Q-Mark Halal Scheme. This move not only caters to the growing Muslim population and tourists but also positions Hong Kong as a key player in the expansive global halal economy. As the city strives to enhance its reputation as the “Most Promising Muslim-Friendly Destination,” this scheme promises to unlock new business opportunities while fostering cultural inclusivity.
This development comes at a pivotal time. With over 2 billion Muslims worldwide—representing about a quarter of the global population—the halal market is booming. From food and beverages to finance and tourism, the sector is projected to reach trillions in value by 2030. Hong Kong, with its strategic location as a gateway between China and the world, is keen to tap into this potential. The initiative aligns with national strategies like the Belt and Road Initiative, emphasizing connections with the Global South, including Muslim-majority countries in Asia and the Middle East.
Understanding the Q-Mark Halal Scheme: Origins and Objectives
The Hong Kong Q-Mark Halal Scheme, often referred to as the “Q-Halal Mark,” was officially launched on August 15, 2025, by the Federation of Hong Kong Industries (FHKI). Established in collaboration with the Incorporated Trustees of the Islamic Community Fund of Hong Kong (BOT)—the city’s sole recognized halal certification body—the scheme builds on the longstanding Q-Mark certification program, which has been a symbol of quality since 1978.
The primary objective is to recognize BOT-certified halal restaurants that deliver high-quality services, making it easier for Muslim residents and visitors to identify trustworthy dining options. FHKI Chairman Anthony Lam highlighted the scheme’s role in enhancing Hong Kong’s halal-friendly environment during the launch at the Food Expo PRO, organized by the Hong Kong Trade Development Council. “Quality service not only adds value to a business but also builds its brand image,” Lam stated. “As the Muslim market is a key source of future visitors and a driver for economic growth, FHKI will continue to help the business and industrial sectors seize opportunities.”
BOT Chairman Saeed Uddin emphasized the deeper meaning of halal: “Halal is more than a label; it is a way of life. It represents ethical sourcing, cleanliness, humane treatment, and spiritual mindfulness.” The BOT, serving Hong Kong’s Muslim community since 1850 and formally registered in 1970, oversees rigorous inspections by qualified imams to ensure compliance with Islamic dietary laws. Currently, it certifies around 300 establishments, including major names like Cathay Pacific Catering, Hong Kong Disneyland, Ocean Park, and KFC.
Eligibility for the Q-Halal Mark is straightforward yet stringent. Any restaurant, including those in hotels and theme parks, that holds a halal certificate from the BOT and appears on the official “List of Halal Certified Restaurants in Hong Kong & Macau” can apply. For those without certification, a joint application for BOT halal approval and the Q-Mark is available.
The assessment, conducted by the Hong Kong Q-Mark Council under FHKI, evaluates criteria such as facilities and environment, staff performance, service practices, and customer service levels. Random inspections ensure ongoing compliance. Successful applicants receive a Q-Halal Mark license, with an application fee of HK$880 per location and an annual renewal of the same amount.
Applications opened on August 15, 2025, with the first results anticipated by the end of November 2025. Kowloon Shangri-La has already stepped forward as the inaugural applicant, signaling strong industry interest. For businesses interested in applying, contact the Q-Mark Council at 2732 3195 or qmd@fhki.org.hk.
This process not only elevates standards but also provides a competitive edge. Restaurants gain visibility through the Q-Mark’s trusted branding, attracting a broader customer base in a city where tourism is rebounding post-pandemic.
Government Backing and Funding Support: Fueling the Initiative
The Hong Kong government is fully behind this push, viewing it as part of a broader strategy to strengthen ties with Muslim economies. Financial Secretary Paul Chan Mo-po, speaking at a forum on October 13, 2025, underscored the global halal economy’s growth: “The 57 member countries of the Organisation of Islamic Cooperation account for around 8 per cent of the world’s GDP, projected to surpass 20 per cent by 2030.”
Chan highlighted Hong Kong’s role as a “super connector” under the “one country, two systems” framework, facilitating trade, investment, and cultural exchanges. Key efforts include high-level delegations to the Middle East, Indonesia, and Malaysia, with a upcoming visit to Saudi Arabia in late October 2025. New Economic and Trade Offices are planned for Kuala Lumpur (opening later in 2025) and Riyadh.
Tourism statistics paint an encouraging picture: In the first eight months of 2025, Hong Kong welcomed nearly 500,000 visitors from Indonesia and Malaysia (up 10% year-on-year) and 54,000 from the Middle East (up nearly 40%). The city boasts over 190 halal-certified restaurants and more than 60 Muslim-friendly hotels and attractions.
Complementing the Q-Mark Scheme is the Hong Kong Tourism Board’s (HKTB) “Hong Kong Restaurants Halal Certification Funding Scheme,” launched in September 2025. This provides a 50% subsidy on application fees, capped at HK$5,000 per restaurant, for certifications obtained between September 17, 2025, and December 31, 2026. Each restaurant can claim the subsidy once. Applications are open until January 31, 2027, via the HKTB’s dedicated webpage, with disbursements within two months of verification.
HKTB’s three-pronged strategy—accreditation, education, and promotion—has already boosted halal-certified restaurants from about 100 in early 2024 to 195 today. This funding aims to further diversify culinary options for Muslim visitors, enhancing their overall experience.
For restaurant owners, the Q-Halal Mark offers more than certification—it’s a gateway to untapped markets. With ethical consumerism on the rise, halal products appeal beyond Muslim consumers for their emphasis on safety and hygiene. Businesses can expand into e-commerce and international trade, leveraging Hong Kong’s trade shows that now feature more halal products.
Tourists benefit immensely. Imagine arriving in Hong Kong, a food paradise, and easily finding authentic halal dim sum or Cantonese dishes. The scheme ensures quality and authenticity, reducing the hassle of verifying halal status. For Muslim travelers, this means a more enjoyable stay, encouraging longer visits and repeat trips.
Economically, the initiative drives growth. The global halal food market alone is valued at billions, and Hong Kong’s engagement could boost exports and investments. Chairman Lam urged government expansion of the “New Industrialisation Support Scheme” to aid small and medium enterprises (SMEs) in acquiring halal-specific equipment, turning the sector into a new economic pillar.
While promising, success requires nuance. Experts at the October 13 forum urged businesses to understand diverse Islamic traditions rather than viewing Muslim countries monolithically. Preferences vary—from conservative practices in the Middle East to more flexible ones in Southeast Asia. Training staff on cultural sensitivity, such as providing prayer spaces or alcohol-free environments, is crucial.
For readers planning to open a halal restaurant: Start with BOT certification, which involves audits of sourcing, preparation, and storage to avoid cross-contamination. Invest in staff training and marketing to highlight your Q-Halal Mark. Visitors can check the BOT’s list for certified spots, including popular ones like Islamic Centre Canteen or Bismillah Kebab House.
Future Outlook: Scaling Up for Global Impact
Looking ahead, Hong Kong plans to amplify international promotion. The HKTB will showcase the city’s Muslim-friendly offerings at global events, building on its recent “Most Promising Muslim-Friendly Destination” accolade from the Global Muslim Travel Index. Financial collaborations, like sukuk issuances exceeding US$3 billion and Islamic ETFs, will further integrate Hong Kong into the halal economy.
Cultural exchanges, from festivals to arts programs, will deepen ties. As Chan noted, this is about co-creating value: “Let’s work together to unlock new opportunities and bring benefits for our businesses and people.”
In conclusion, the launch of the first Q-Mark halal-certified restaurants marks a milestone for Hong Kong. It blends tradition with innovation, promising a more inclusive, prosperous future. Whether you’re a business owner, tourist, or resident, this initiative invites everyone to partake in the city’s evolving culinary story.
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