First things first: your Halal brand must have a social media presence.
It makes no difference whether you manage a local business or a huge multinational company. Media is more than the latest trend. It’s a must-have for your brand’s advertising campaign. The term “Halal” is used to describe products and services that are made in accordance with Islamic law.
However, the media cannot be relied upon to increase demand for halal products alone. Connecting with your target audience, spreading the word about your business, and getting more leads and sales are all mainly owing to the various media outlets available today. But first, you’ll need a content marketing plan and an “always on” mentality. You can start right now, and you might even have some fun doing it.
Now, I’d want to talk about how the media industry has helped Halal products.
Elevate Knowledge of Customers
Nobody is going to buy your halal product line if they are unaware of it. In the media sector, your efforts pay off in the form of increased exposure to potential clients and visibility to a larger audience. However, it’s simple for consumers to tune out the constant flow of corporate promotion on social networking sites like Facebook, Twitter, and Instagram.
To create a brand awareness social media plan, you must first establish your goals. Defining your strategy can help you choose the ideal social media platforms for your company.
Effective Communication With Consumers
Customers nowadays are more knowledgeable and pickier than ever before about the brands they purchase. They’ll do a fast Google search and check out your social media pages and website before deciding.
Will it be a closed shop or a huge pile of knowledge? Adjusting your account settings to comply with Islamic law. In addition, posting new content frequently will increase your brand’s credibility. It helps you to establish a good first impression on social media by demonstrating that you are an expert in your field.
Discover methods to highlight your Muslim identity and experience in your Halal brand’s marketing and strategy, such as publishing articles on Islamic topics or developing your company’s vision. Potential clients’ trust in your brand can be increased by demonstrating whether or not it promotes Halal items.
Civilize your Brand
One of the media’s greatest advantages for any Halal brand is the opportunities it provides for establishing genuine connections with consumers. Showcase the success you’ve had with your Halal products and introduce your followers to the individuals who make up your firm in a way that is consistent with Islamic norms.
Sincerity inspires confidence. A more responsive audience for marketing efforts is what ultimately leads to growth. In addition, the media is the ideal setting for letting your guard down.
Demonstrate how you live up to the brand’s ideals, how the product performs in the real world, and how you prioritize the needs of your staff and customers.
Provide Assistance to Customers
The Muslim population is expected to reach 2.08 billion by 2020, and this has increased interest in halal food around the world.
Therefore, more individuals rely on the media as a resource for identifying Halal products. Facebook and Twitter have become popular alternatives to traditional customer care helplines.
Offering Halal support via media platforms will help you build a reputation as an approachable, caring brand.
- Make a plan to monitor social media for questions, concerns, and compliments from customers.
- Get back to them as promptly as you can when they have concerns or questions.
- Exert extra effort to be positive and useful.
- Be receptive to feedback and ensure that the client feels like their opinions matter.
It’s important to recognize when it’s best to take a public conversation offline and resolve it via direct message.
All of the aforementioned benefits make it imperative that your Halal brand make effective use of the media. A company’s social media presence should reflect a unified brand image.
People are aware that Halal goods are in accordance with Islamic law and Shariah, so I don’t see how it could be hard to promote them through any medium.
Because of this, media-connected Halal brands are better able to respond to customers in real-time, increase their number of leads, and forge deeper relationships with their target audiences. It’s to a company’s advantage when its products and services strike a particular bond with its target audience.