The modest fashion industry has seen a surge in popularity in recent years. This is largely due to the increasing visibility of Muslim women in the fashion industry, as well as the growing demand for modest fashion options from a wider range of consumers including non-Muslims. Thanks to the phenomenal growth during the past five years, the modest fashion industry has become a mainstream business instead of a niche.
Muslim women have long been involved in the fashion industry, but only in recent years have they begun to be recognized as a powerful force in the industry. This is due in part to the rise of social media, which has given Muslim women a platform to showcase their unique style and show the world that modest fashion can be stylish too.
Several factors have contributed to the growing popularity of modest fashion. One is the increasing number of Muslim women who are entering the fashion industry as models, designers, and bloggers. Another is the growing demand for modest fashion options from a wider range of consumers, both Muslim and non-Muslim.
A few entrepreneurs have also started offering modest dresses for rent.
In the past five years, we have seen several changes in the modest fashion industry. Here are some of the most notable ones:
The Rise of Social Media
The rise of social media has played a significant role in the growth of the modest fashion industry. Social media platforms such as Instagram, Twitter, and YouTube have given Muslim women a platform to showcase their unique styles and access a larger audience. This has allowed them to reach out to a wider range of consumers, both Muslim and non-Muslim, who may not have otherwise had access to modest fashion options. This increased visibility in turn has helped normalize modest fashion in mainstream media.
More Muslim Models on the Catwalk
In the past five years, we have seen an increase in the number of Muslim models on the catwalk.
From the Hadid sisters to Halima Aden, more and more Muslim models are making their way onto international runways. This increased visibility has helped to normalize modest fashion in mainstream media. It has also allowed more Muslim designers to showcase their work and allowed Muslim women to see themselves represented in the fashion industry.
The Rise of Modest Fashion Brands
With the growing demand for modest fashion options, we have seen a rise in the number of modest fashion brands. From ready-to-wear collections to hijabs, modest fashion brands have been popping up worldwide in the past few years. This has allowed Muslim women to access a wider range of clothing options that cater to their needs and represent their style.
The industry leaders of modest fashion
One of the key players in the modest fashion industry is Dina Tokio. Dina Tokio is a British-Pakistani fashion blogger, model, and designer. She is best known for her modest street style and has been using her platform to promote and normalize modest fashion. She has collaborated with several brands to create modest fashion collections and has been at the forefront of transforming the perception of modest fashion in the industry. Another leader in the modest fashion industry is Mariah Idrissi. Mariah Idrissi is a Moroccan-Pakistani model who gained notoriety when she became the first hijab-wearing model to land a major fashion campaign. She has since spoken out about the need to represent modest fashion in the media and has collaborated with several brands to create modest clothing collections.
Challenges of the Modest Fashion Industry
Although the modest fashion industry has seen a surge in popularity in the past few years, there are still several challenges that the industry faces. One of the biggest challenges is dealing with the stereotypes and discrimination that Muslim women face. This can manifest in several ways, from brands refusing to hire or work with Muslim women to the media painting all Muslim women with the same brush. Another challenge is the lack of representation in mainstream media. Although we have seen an increase in Muslim models on the catwalk, there is still a lack of representation in magazines, television, and film. This lack of representation can make it difficult for Muslim women to find inspiration and see themselves reflected in the media.
The future of modest fashion
Despite the challenges the industry is facing, the future of modest fashion looks bright. More and more brands are recognizing the demand for modest fashion and are creating clothing collections that cater to the needs of Muslim women. We are also seeing an increasing number of Muslim models, designers, and bloggers, which is helping to normalize modest fashion and encourage more Muslim women to venture into the fashion industry. Overall, the future of the modest fashion industry looks promising. With the increasing demand for modest fashion from a wider range of consumers and increasing representation in mainstream media, we can expect to see the industry continue to grow and become even more diverse and inclusive in the coming years.