Do you know how your current and future clients feel about you? Understanding public opinion is crucial for the growth of every business, whether a Halal restaurant, a manufacturing facility, or a large agency with many customers. Here’s the trick: your Halal reputation isn’t built by chance. It’s gathered via consumers’ comments, feedback, and positive interactions. Maintaining a positive image for your business is essential for the growth of your Halal business no matter which industry you are in.
The potential loss of a company’s Halal reputation including trust, Islamic principles, and connections, is known as Halal reputation risk. A company’s capacity to compete, sales growth, financial performance, trust and loyalty of stakeholders, staff loyalty, media relations, and even the ability to function may all be negatively impacted if its Halal reputation suffers.
Businesses have cropped up in the past several years to erase negative or unflattering content about their clients. In fact, your online Halal business reputation has become like a credit report. Reputation managers are considered the equivalent of companies that monitor or fix people’s credit.
Supporting Structures of the Halal Management System
Control System: A Control System is the set of rules, protocols, and procedures that an organization uses to guarantee that it can carry out all the activities necessary to accomplish its corporate goals.
Good Management Practices (GMPs) guarantee that goods are reliably manufactured and regulated to meet predetermined quality criteria. It is meant to lessen the burden of uncertainty that every company has that cannot be eliminated by thorough final product testing.
Traceability: There should be the capacity to track out the original source of anything, or traceability. The term refers to the process of utilizing written records to confirm the origin, destination, or function of an object.
How Can Manufacturers Maintain Their Halal Status?
There are technologies available that simplify the process, however. It’s impossible to manually search for reviews, comments, and discussions across all possible websites, hence an app is required to gather all that data in one specific place.
It’s important to consider your company’s needs before making a final decision. Reviews on the Internet may make or break a small, locally-owned business like a restaurant. People’s initial impressions of your business may come from third-party sites like Yelp and Google Maps rather than your own website. Keeping a careful eye on them provides benefits and a clue to sort out things before they too cumbersome.
For this purpose, a program like Reputology is ideal. Reviews are their exclusive area of expertise, and they are experts in the field.
You set up profiles for each company’s location, and Reputology aggregates evaluations from the most relevant sources. That way, you won’t have to waste time searching for it yourself.
Ways to Manage Your Halal Reputation
Your company requires a reactive and proactive Halal reputation management plan if it wants to realize all the rewards. I’ve compiled a list of resources to help you along the way.
1. Create a Name for Your Company
You need to build a brand that’s worth maintaining before you can worry about your reputation. Building a solid brand identity helps define your company’s values and provides direction on how to proceed in various scenarios. What Should Be Part of Your Brand’s Identity?
- Your logo, colors, and images all work together to form your brand’s visual language.
- Maintaining a recognizable tone as a company
- A clear sense of purpose, direction, and values at the business level.
2. Create an Online Profile
Your website should provide visitors with an authentic first impression of your company. It allows them to interact with your brand’s identity. Make sure the user experience is simple and professional if you want people to have that impression of your business.
3. Receive Feedback
Your brand’s reputation is something you can actively shape. The key to effective brand management is listening to what consumers have to say about a product or service. Putting up a form generator will allow visitors to make their own feedback forms right on your site.
Customer feedback, whether solicited before, during, or after a product’s launch, is just as useful as information gleaned from beta testers. There are a variety of channels and resources available to help you monitor consumer sentiment as your business expands.
In order to defend the firm’s image and sales, Halal reputation management must consider a pressing issue. Once this hurdle is over, the company may shift its focus to Halal reputation as an asset, a source of competitive advantage, and a topic worthy of representation at the boardroom level. However, businesses should start their Halal reputation journey by creating a Halal reputation plan with well-defined Halal reputation goals.